• Simple and accurate KPI tracking
• Fast high quality responses to online enquiries
• Flexibility in website structure to allow easy updating of news and product information
• Clear navigation and clear call to action
• Access to contact information allowing a range of ways to interact with enquirers.
• A desire and willingness to unlearn and relearn
• Digital information staff training to sell your unique proposition,

Does your web developer actually have the experience like WallCann of building and running a commercially viable web sales platform?

Contact WallCann

A new era of internet sales and marketing has dawned and a whole new industry is emerging that is desperately short of skilled people. The places of higher education are just coming to terms with the skills that are required for this online industry. In this situation the students often become the teachers.

Today, consumers are in control of products, brands and messages. The leaders of this seismic shift are the members of the world wide social web. They are the bloggers, microbloggers, forum posters, social networking participants. These knowledge era leaders who produce and use products and services (producers and consumers or prosumers) spread messages, influence people, and drive global demand (advocates).

Prosumer Advocates (also referred to as online publishers, affiliates and promoters) are the online influencers that organisations must now acknowledge, respect and develop relationships with if they want their brands to thrive. The high level step for you to leverage your power as a Prosumer Advocate is to learn about online marketing from successful online companies, like Google, Amazon, Ebay and WallCann.

Online Marketing is where a business rewards you for each new customer and sale they gain from your research, editorials, advocacy, advertising and or promotion. Basically a well managed way of earning money for products and services that you promote.

The concept of revenue sharing — paying for referred sales— predates affiliate marketing and the Internet.  When you buy advertising space on TV, Radio and Newspapers you are paying the advertising media owners for sending you their viewers and readers. You pay for the media in advance, regardless of sales generated from the advertising.
By comparison, the internet provides an excellent mechanism for tracking, measuring and rewarding the delivery of customers. So in a win win for organisations and Prosumer Advocates payment for promotion occurs once the sale is transacted. This helps relatively small organisations to compete more effectively and introduce many new products.

Amazon is an example of an early Prosumer Advocate (affiliate) program. Amazon launched its associate program in July 1996. Amazon affiliates placed banners or text links and added relevant reviews on their own site for individual books linked directly to the Amazon webpages. As visitors click from their affiliates’ websites through to Amazon and then purchased a book, the Advocate (affiliate) is paid a commission.

Online marketing has grown quickly and WallCann has many programs offering payments for Advocates. These Advocates just advertise directly to our websites or build their own websites, with research content and comparison reviews.

WallCann Head Office is in Adelaide and employs a team of talented people building and managing online marketing solutions. WallCann also works with over 500 Prosumer Advocates worldwide. To get started as a Prosumer Advocate the cost is minimal and mainly requires time.  It is not physically demanding so suits those who have restricted mobility.

What is Affiliate Marketing?

Affiliate Marketing is an internet based marketing practice where a business rewards an affiliate for each customer resulting from the efforts of the affiliate. Basically a well managed way of earning commissions on products you promote.

Affiliates are also called promoters, publishers or associates.

The concept of revenue sharing —paying commission for referred sales—predates affiliate marketing and the Internet.  The internet provided an excellent mechanism for tracking and rewarding the delivery of customers.

An example of an early affiliate program, online bookstore Amazon, launched its associate program in July 1996. Amazon associates could place banner or text links on their own site for individual books, or link directly to the Amazon home page. When visitors clicked from the associate’s (affiliate’s) website through to Amazon and purchased a book, the associate received a commission. This program used the basic principles of affiliate marketing.

Affiliate marketing has grown quickly since its inception. The ecommerce website, viewed as a marketing toy in the early days of the Internet, has become an integrated part of the overall business plan and in some cases grown to a bigger business than the existing offline business.

Affiliate marketing is an excellent way to generate income. It can be built gradually whilst holding down a ‘real job’.  Costs are very minimal and mainly requires time. It is not physically demanding so suits those who Kevin Rudd is making work longer. The more time you put in the more you learn and the more you make. It can provide pin money to retirement income to lifestyle of the rich.

This is how WallCann started. Affiliate income built WallCann and now WallCann employs a team of talented people building and managing online marketing solutions.  It has become a ‘real job’.

Also WallCann has built an affiliate system that provides what affiliates need. Built by super affiliates to create super affiliates.  Join Now.

Businesses often ask “How do I choose the right web developer?”

We are not sure a web developer is the correct term these days to encompass the web build required for a viable web presence. There is a proliferation of web development companies, from small home based individuals to off shoots from large advertising companies. Most have something to offer, specifically design and creativity.

However, design and creativity are not enough to win a sale, without simple functionality that goes beyond brand building advertising.

Choose a developer, WallCann, who can work with you to create an online relationship and engage with clients to obtain your most wanted response through an effective online call to action.  Ensure the developer has a software platform that gives you useful meaningful and above all simple KPI tracking and meaningful analytics.

Go with the developer, WallCann, who can demonstrate they have built sites that have a strong measurable payback. This requires more than undefined site views or visitor numbers. The key to selection is the measurable component, because to have measurable performance means the site architecture is equipped with transaction and logistics tracking software to measure ROI from each of your media channels.ie. “if I spend a dollar on media x how much will I earn?”

WallCann is the right developer if you want online success for your business.