WallCann, winner of 2 iAwards (Export Award Category and the e-Inclusion and e-Community Category Award), continuously strives to help clients and provide tips on how to protect their brands online.
Recently a WallCann client noticed that one of their competitors online were using their brand name in their Google Pay Per Click campaign. This can be a serious breach of Google’s trademark policy.
In Order to fix this trademark breach, this was what WallCann suggested –

1 - Send an email to the violating company concerned –Trademark owner would need to bring this to their notice and let them know of the Trademark Breach. Trademark Owner would also need to ask them to remove all mentions of YOUR companies trademark from their “Keyword Operator” syntax in Google PPC. They may be able to target each word separately, but a mention of them together forms part of your brand name which they are currently violating.
2 - Submitting Trademark to Google – Incase your brand name is a registered trademark, in your respective country, you can automatically restrict others from using this in any marketing activities through Google Paid advertising online. Please visit the link https://services.google.com/inquiry/aw_tmcomplaint and follow the instructions mentioned.
3 – False Claims - There are no rules online that restrict anyone from making claims that they are one of the market leaders in certain “products”. But if you think that this is false advertising you can very well challenge this with the company itself by asking them to prove it. However there are Australian rules in advertising which can be applied. Passing off is a serious claim and should be referred to qualified legal practitioner. Preferably someone experienced in internet cases.

WallCann can set up and start your own PPC campaign and manage it for you increasing sales and traffic to your site. This will help and build your case further while submitting your trademark to Google.
We strongly suggest we help you start your own Google AdWords campaign. After setup you can select a running cost to suit your budget.
Contact us for the setup costs including (account set up PPC strategy, Keyword Research, Keyword Finalise, Campaign setup, Ad group creation, Text ads creation, Linking to Google maps if any, Integration with Google Analytics and Landing page optimisation advice)

WallCann Advocates research and evaluate products and services of interest to them. Then, as a Prosumer (an informed savvy consumer), write independent feedback, from their personal experiences.
Today, consumers are in control products, brands and messages. The leaders of this seismic shift are the members of the world wide social web - the bloggers, micro bloggers, forum posters, social networking participants like Facebook, Twitter..etc

Prosumer advocates are the online influencers that marketers must acknowledge, respect and develop relationships with in order for their products and brands to thrive.

The WallCann Rewards platform is built by experienced advocates to provide profitable marketing solutions for advocates across a wide range of products and services ranging from Health, Electronics, Finance, Community , Training..etc

WallCann.com e-solutions business model has enjoyed a 5 fold growth in 5 years since inception. Founded in Australia, WallCann is spreading to N America and China operations. Currently, WallCann Rewards has over 3000 Prosumer Advocates. We want to expand to 3 million Prosumer Advocates over the next 3 years and build on the many current successes and testimonials.

WallCann takes utmost care while selecting its partners and follows development steps for consumers to join our growing brand of Prosumer Advocate:

As our Prosumer Advocate, you can benefit from:

• Profit from a great hobby - Top part time WallCann Advocates earn over $1,000 per month for activity they enjoy in their own homes and of great value to their community.
• Online Shopping Channel - You can choose add a Unique Shopping channel to your website, powered by WallCann Rewards
• Content - WallCann also can supply you with content managed website that you own. The website takes the headache out of learning web development skills. The software allows you to add your own content and images. Alternatively, you can upload content, products, services and marketing tools from our numerous brands, advertising, marketing and sales programs in WallCannRewards.
• Brand Image- You can benefit from WallCann brand building marketing programs.
• Choice of Promotion – Choose to promote products within WallCann using different promotional tools like Pay per Click, Email Marketing, Link Building, SEO and Social Commerce to assist you to leverage social media like Google, Facebook and Twitter.
• Dedicated Online Support – Team of our dedicated Advocate Manager and support staff will make sure that help is only an email, online chat or a phone call away!
• Commissions for life – Advocate commissions are paid for life of the buyer inside WallCannRewards program.
• Real-time tracking – WallCann’s up-to-date real time analytics

You can easily Jump-start your earnings with WallCann by following any or all of the below 3 simple steps.

1: If you have a website and wish to be an advocate, all you need to do is

• Register with https://wallcannrewards.com/join-up

• Add banners and text links on your website to promote a vast range of products from various categories namely Electronics, Health, Finance, Leisure and Community..

• We recommend you select products that are currently showing high revenue and returns, such as Power inverters, Battery Chargers, Jump starters, Solar panels,. Pedometers, Webcams,. Compression stockings, Mobility aids

• WallCann.com also provides an optional Content Management System (CMS). These purpose built websites take away the need to learn about html to develop your website. All the formatting is done for you and you can easily edit formats if you wish. The most important feature is that WallCann CMS websites provide the access to upload content, products, services and a suit of marketing tools, including our numerous product lines, marketing and sales programs.

2: If you don’t have a website currently you can still promote products and earn commissions by -

• Running PPC Campaigns on Google.
Click here to create an Google PPC Account and investing a basic amount for the same to promote the products and services in WallCann Rewards.

• Email Marketing - Promoting Links through forums and through a banner on the footer of you email signature using your very own affiliate codes provide by WallCann Rewards.

• Using Social Commerce Promotions by - Identify key online influencers for your favourite product, brand or business (ie: Refer www.WallCannrewards.com and select your program.
• Write about the benefits offered (e.g., write an email or a twitter referral, try out product samples and give opinions, etc.).
• Become involved in the online conversation by interacting directly with the program managers and with the manufacturers.
• Develop great relationships with people running an affiliate Prosumer advocate program, interacting with them, learning and contributing useful information to potential consumers who need that product or service.
• Become a part of the social web and leverage opportunities by creating your own branded destinations such as an interactive WallCann.com esolution website with content management system, including feeds from Twitter profile, blog, YouTube channel, Facebook group or fan page, LinkedIn group, podcast etc.

Pay Per Click Advertising -
An excellent medium to target users who are looking for what you are selling

Services like Google, Yahoo and MSN typically sell listings on a cost-per-click (CPC) basis , which gives the advertiser to control their budgets but also gives total control on which keywords to bid on.

Steps to be taken for a successful PPC campaign.

1: Ad Copy
The primary purpose of any on line ad copy is to get a user to click through to visit your website. Before creating your ads you need to determine your target market and keyword selections. If your company focuses on a specific market niche, The ad you create should include your main keywords either in the title or near the beginning of the body text.

Draw attention by using call to action phrases and words that provoke enthusiasm and response. For Eg Use phrases like “Save on DVDs,” “Get cheap stereos,” or “Join now for 20% discount,” etc. Just be cautious and be sure to follow Google’s Guidelines

2: Before writing the text ads: The following steps can be followed before writing a Text ad
• Prepare and finalize your keyword list.
• Identify the immediate benefits that your product or service will offer the web user.
• Think about what you want the searcher to do after they have read your ad

3: Writing text ads: The following steps can be followed while writing a Text ad
• Use keywords in the ad title and in the ad copy,
• Include a call to action such as Join now
• Make sure the message in the ad extends to the page your customers land on after they click on your ad.

4: Ad Positions Keep in mind the following in regards to monitoring and tracking your ad positions
• Carefully monitor your ad position, Cost Per Click , and Click Through Rate. Your Cost Per Click or CPC is your Total Cost divided by your Total Click. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.
• A higher CTR and higher CPC results in higher positioning

5: Tracking In WallCann Rewards:
The first step to a successful PPC campaign is to track each keyword, this is done by having tracking id and a Url of relevant landing page. for every keyword that runs in the campaign. This will help in knowing keyword performance and the returns, which will help in reducing the cost.
Eg: Inverters: http://performanceshop.com.au/a/1362/z/google-ppc/power-inverters.html
Where z is the zone defined by you, in this case google-ppc

Some benefits of using PPC:
• Exposure on the net - Your website ads would appear next to Search Results
• Pay for Targeted Success – Launching a PPC campaign guarantees that you will only be paying for the people who are genuinely interested and decide to click through to your Ad.
• Immediate Results – When managed correctly a PPC campaign can produce significant results in a short period of time, sometimes even minutes.
Back to top