Checked your webstats lately and noticed that the big majority of searches these days are arriving courtesy of Google searches. If you are not getting many searches, then it is time to review why.

If you come across different search results at different times of the day, Make sure you are not logged into your Google account when searching, also have the personalization turned off and search history and even cookies deleted

However, if you were logged out and still seen a glimpse of your site ranking well, then not so well minutes later, that can be due to the search results were served from either a fresher Data Centre (DC) or an older Data Centre, depends.

There are three things that come into play that determine if your website is visible to your target markets during a Google dance:

- The GOOGLE dance as we call it, is when Google updates its search algorithms, ie search engine results page (SERP) experiences rapid changes, served from different DCs every few minutes
- New Algogorithm changes present searchers with different than normal SERPs
- Old and New DCs (New infrastructure DCs) both serving results with the new DCs being updated concurrently

Re-ranking of sites as we go, some are going further down due to:

a) - Large sites with 0000s of pages being re-assessed after the re-harvest, hence probably only 10-50%+ of pages processed along with their back link profile which means 10-50%+ of their overall power is missing and not yet available to add to the overall trust rank and authority

b)- The new algorithm, sites are scoring differently, assessed and measured differently, hence some of the power which was helping large sites was from backlinks, some of those backlinks are now slightly devalued or discounted, but some may be elevated but need time for the total-recall to gain back better (or worse) rank

Some are going higher up due to:

a)- Other sites have to take the place of sites being re-indexed and re-ranked, in most cases smaller and faster re-indexable sites while the infrastructure update is gathering pace

b)- New Algorithm update seem to prefer original onsite unique content even more than ever, large ecommerce sites for example tend to have product titles similar to other ecommerce sites, selling bestselling books for example, only the author him/herself are the originals. Other 000s of ecommerce sites and their stores are unique sites, but the book they are selling is available on other 000s of sites, hence it rests on added original content to support the site.

What WallCann recommend to our Prosumer Advocate websites -

As an example, you might say, I sell machinery or technology and WallCann Rewards has provided a store, a shopping cart with good design, Robust CMS and good customer service and that’s all that’s needed.

Well not quite. What the new Google algorithm is saying to us, differentiation, differentiation, differentiation with plenty of innovative ways of keeping users onsite and frequently coming back. Most importantly, you need to keep users bookmarking and recommending your site.
This ties in nicely with what we thought about this new Algorithm updates, being powered either partly or wholly by the use of AI (Artificial Intelligence), titles and description are now only a small reliable pointer, GOOGLE decides which should come at the top mostly from users experience and this is pure AI.

Step 1 - Relevance of phrase
Most important - The common phrase MUST appear on the pages at least 3 times and 1 should be in a title. More than 7 times can be regarded as spamming so make sure content is relevant and balanced.

For best results a page should be tailored for each phrase with phrase in page title and 1 heading. Your page/site will not be picked up by a search engine for a phrase that is only implied or showing as a graphic.

Search engines need content as TEXT to select relevancy.

There is no limit to the number of pages you can have on your site to relate to different keyword phrases.

Pages can easily be added through your WallCann CMS.

Step 2 – Consider PPC
When searching on common phrases (not business name) look at what total competition is shown by results number given at top of page. This is the competition. There are many factors in reaching further up the search results.

Instant top of page can be achieved by paying for your position using Pay-Per-Click advertising. WallCann does this for several clients with a fixed monthly advertising budget. Cost varies with the level of competition for particular keywords. We also provide training.

Using PPC advertising increases traffic, provides very good statistics and increases market awareness in relation to your site and a particular search phrase.

Google Adwords provides all the information needed to build and run your own campaigns.

Step 3 - Activity anf Time

For free search results there are many factors and the major search engines shift and change these every few months.

One factor is time. Older sites are regarded as more valuable than recent sites. This can be partly helped by registering your domain for 10 years if possible. Shows a serious site not a scam short term site.

Have a good site map that can be easily followed by search engine robots. Keep it up to date. The WallCann CMS does this automatically.

Keep the site active. Search engines watch for how frequently a site is changed/updated. Add a blog and write a short keyworded article a minimum of once a month. Roughly 250 to 750 words. Choose a keyword phrase or specific product to help with the value of search engine positioning. Be focussed rather than general. More activity better results in Search engine ranking

Social marketing is becoming more important. Consider a twitter account for your business. Have it feed so it is showing on the first page or contact page or most important page of your site. Consider a facebook page.

Make sure your web address is on every piece of paper that you use in your business when relating to customers. For example, invoices, letterheads, catalogues, Christmas cards, gift certificates. Search engines notice how much traffic you get from other areas and it helps build your value. So any way you can get traffic do it.

Add content and more content so your site is viewed as a information resource in your niche. Google in particular values good focused content.

Remember many of your competitors will be doing some, all or more of these activities. Be patient, consistent and measure results.

Review your site and activities with WallCann every 6 months to make sure you are making the correct choices for online promotion as the only certainty is things will change.

As Prosumer advocates we drive to supermarkets and pick goods off the shelf and carry them to the check out to pay. We drive into service stations and pump petrol, check tyres, put coolant into our radiators and check our own oil and proceed to the checkout counter to pay. We also visit the online bank or ATM, complete our own direct deposits and payments. We book our own travel and accommodation online and we fill in consumer surveys and then we pay at the purchasing gateways. More and more consumers are doing value added for producers and at the same time sharing our experiences, good and bad, with others.

Have you ever been so happy with an everyday product or service that you have referred family, friends and associates to a particular vendor? Imagine if you found a vendor so appreciative of your advocacy they would be willing to pay you to publish your views. You could learn how to turn your every day experience into an advocate referral activity and earn a steady stream of cash, to save or spend as you wish!

From these few examples of prosumer advocacy, we can see that most consumers have simultaneously become a producer (one who does the work) and an advocate (one who promotes, refers and transfers experience to others). In other words we do a lot of work, generally as unpaid PROSUMER ADVOCATES!!

WallCann has studied this trend and increasing frequency and nature of unpaid work. So, we thought that it was about time for WallCann’s prosumer advocates to be properly recognised and get a better deal! We invite you to find out more about generating a prosumer advocate income stream.

Please visit here and join. Become a WRAPA (WallCann Rewards Affiliate Prosumer Advocate), it is easier than it sounds!

1. Choose a good Username

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Be sure to pick a username that’s relevant to your brand or campaign and easy to remember. Your Username then becomes part of your customized Twitter URL such as twitter.com/yoursite or twitter.com/yourtopic. Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions.

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2. Select an account name wisely

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Optimize the Twitter account name to best reflect your brand. Your name is what appears next to your profile, which can be different than your URL. You obviously want an account name that promotes yourself, your company or your brand. You should also consider which variation of you brand name has the most search frequency every month.

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3. Make your bio count

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Optimize your Twitter page’s “Bio” line so it includes the most important, mission-critical phrases for your brand. Take advantage of all 160 characters! They give you 20 more characters than a normal tweet.Your bio is consistently indexed so its contents are what provide your Twitter page with its core relevance.

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4. Spread the word

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Now think about ways to build the link reputation of this newfound social web address. For example, you can integrate your Twitter URL into your website by placing a call to action on the site for your customers to follow you on Twitter. You could also integrate your Twitter URL within your site’s Global Footer, which appears at the bottom of every page of your site. Both of these options offer usability to your site visitors and help drive your Twitter URL up in the search engines.

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5. Remember your URL

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In the account settings, be sure to add your website’s URL or perhaps use it to promote your presence on another social platform, for example, yoursite.com. This is a great way to drive traffic back to your destination of choice; although, truth be told, the link does not provide any offsite reputation – a.k.a. SEO link juice – due to a “Nofollow” attribute that Twitter has in place.

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6. Select the initial characters of each tweet carefully

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The “lead-in” of each tweet appears to be important for SEO as it will determine what appears in the tweet’s title tag when it shows up as a search result on Google. Approximately 42 characters are factored into each tweet’s title tag, including the account name, as well as the initial characters of each tweet. Keep in mind that your full tweet and all its characters are still being indexed by major engines, though.

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7. Write keyword-rich tweets if possible

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Wherever possible, start your tweet with a primary keyword phrase to theme each message. Take advantage of any “active lingo” or buzz words as this will enable you to capitalize on timely searches on those terms. Of course, this doesn’t mean you should fill your tweets with buzz words at the expense of providing value to your followers! Rather, think carefully about which word choices will best convey your message and also allow you to leverage the real-time and long-term index relevance across the engines that continuously spider and index tweets.

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8. Mind your retweetability

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Make sure your tweet’s character limits allow for optimal “retweetability.” If you want a message to proliferate on Twitter, it’s ideal to keep it under 120 characters so your followers can easily add RT @YourHandle in front of the tweet. However, the exact number is different from everyone as it depends on the number of characters needed for someone to include the phrase “RT @yourname” in their re-tweet.

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9. Provide some Back Links

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Insert back links to redirect users back to your content. Twitter has proven to be a significant traffic driver for bloggers and others using the space to share links. If you do share links, use one of the many URL shorteners available (TinyURL and Bit.ly () are two common shorteners).

Recommend using the URL shortener Bit.ly, as it tracks click-throughs for the specific links you share on the platform. Bit.ly even has the power to track links in aggregate. For example, if multiple Bit.ly URLs were created and shared by separate users, all leading back to the same URL, the service can track and report click-throughs for all of them in aggregate. Bit.ly also tracks clicks over time, so you can see when people are clicking your links most.

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10. Redirect to Good Content

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When providing Bit.ly links or any other URLs, make sure the redirection leads to pages which provide a richer content experience. Twitter users are hungry for information and accustomed to getting it “right now.” Send users directly to the details instead of having them fish around for it.