WallCann, winner of 2 iAwards (Export Award Category and the e-Inclusion and e-Community Category Award), continuously strives to help clients and provide tips on how to protect their brands online.
Recently a WallCann client noticed that one of their competitors online were using their brand name in their Google Pay Per Click campaign. This can be a serious breach of Google’s trademark policy.
In Order to fix this trademark breach, this was what WallCann suggested –

1 - Send an email to the violating company concerned –Trademark owner would need to bring this to their notice and let them know of the Trademark Breach. Trademark Owner would also need to ask them to remove all mentions of YOUR companies trademark from their “Keyword Operator” syntax in Google PPC. They may be able to target each word separately, but a mention of them together forms part of your brand name which they are currently violating.
2 - Submitting Trademark to Google – Incase your brand name is a registered trademark, in your respective country, you can automatically restrict others from using this in any marketing activities through Google Paid advertising online. Please visit the link https://services.google.com/inquiry/aw_tmcomplaint and follow the instructions mentioned.
3 – False Claims - There are no rules online that restrict anyone from making claims that they are one of the market leaders in certain “products”. But if you think that this is false advertising you can very well challenge this with the company itself by asking them to prove it. However there are Australian rules in advertising which can be applied. Passing off is a serious claim and should be referred to qualified legal practitioner. Preferably someone experienced in internet cases.

WallCann can set up and start your own PPC campaign and manage it for you increasing sales and traffic to your site. This will help and build your case further while submitting your trademark to Google.
We strongly suggest we help you start your own Google AdWords campaign. After setup you can select a running cost to suit your budget.
Contact us for the setup costs including (account set up PPC strategy, Keyword Research, Keyword Finalise, Campaign setup, Ad group creation, Text ads creation, Linking to Google maps if any, Integration with Google Analytics and Landing page optimisation advice)

Having a very large number of links in the website footer is no longer a good idea. Some websites still are still in the early 90’s industrial way of thinking while building a website, where they put their entire HTML sitemap in their footer menu. This results in having hundreds of links in it making it too cluttered. You still need a site map but it should be a separate section that links from the footer.

This can be seen as keyword stuffing or spamming by major search engines like Google and could lead to a form of penalty. The best way to do it is to link only the most important internal pages from footer, top or side menu. Its best to distribute your links evenly to these navigation menus. Further its also a good idea to provide a search based functionality for users that visit a website.

This kind of approach was recently discussed by a Google representative in Webmasters Help Forum thread.

WallCann helps its clients with these and any more Search Engine Optimisation ideas. For more advice like these please do call us on 8 8352 7092 or email us at support@wallcann.com for a no obligation Free Quote.

WallCann Advocates research and evaluate products and services of interest to them. Then, as a Prosumer (an informed savvy consumer), write independent feedback, from their personal experiences.
Today, consumers are in control products, brands and messages. The leaders of this seismic shift are the members of the world wide social web - the bloggers, micro bloggers, forum posters, social networking participants like Facebook, Twitter..etc

Prosumer advocates are the online influencers that marketers must acknowledge, respect and develop relationships with in order for their products and brands to thrive.

The WallCann Rewards platform is built by experienced advocates to provide profitable marketing solutions for advocates across a wide range of products and services ranging from Health, Electronics, Finance, Community , Training..etc

WallCann.com e-solutions business model has enjoyed a 5 fold growth in 5 years since inception. Founded in Australia, WallCann is spreading to N America and China operations. Currently, WallCann Rewards has over 3000 Prosumer Advocates. We want to expand to 3 million Prosumer Advocates over the next 3 years and build on the many current successes and testimonials.

WallCann takes utmost care while selecting its partners and follows development steps for consumers to join our growing brand of Prosumer Advocate:

As our Prosumer Advocate, you can benefit from:

• Profit from a great hobby - Top part time WallCann Advocates earn over $1,000 per month for activity they enjoy in their own homes and of great value to their community.
• Online Shopping Channel - You can choose add a Unique Shopping channel to your website, powered by WallCann Rewards
• Content - WallCann also can supply you with content managed website that you own. The website takes the headache out of learning web development skills. The software allows you to add your own content and images. Alternatively, you can upload content, products, services and marketing tools from our numerous brands, advertising, marketing and sales programs in WallCannRewards.
• Brand Image- You can benefit from WallCann brand building marketing programs.
• Choice of Promotion – Choose to promote products within WallCann using different promotional tools like Pay per Click, Email Marketing, Link Building, SEO and Social Commerce to assist you to leverage social media like Google, Facebook and Twitter.
• Dedicated Online Support – Team of our dedicated Advocate Manager and support staff will make sure that help is only an email, online chat or a phone call away!
• Commissions for life – Advocate commissions are paid for life of the buyer inside WallCannRewards program.
• Real-time tracking – WallCann’s up-to-date real time analytics

You can easily Jump-start your earnings with WallCann by following any or all of the below 3 simple steps.

1: If you have a website and wish to be an advocate, all you need to do is

• Register with https://wallcannrewards.com/join-up

• Add banners and text links on your website to promote a vast range of products from various categories namely Electronics, Health, Finance, Leisure and Community..

• We recommend you select products that are currently showing high revenue and returns, such as Power inverters, Battery Chargers, Jump starters, Solar panels,. Pedometers, Webcams,. Compression stockings, Mobility aids

• WallCann.com also provides an optional Content Management System (CMS). These purpose built websites take away the need to learn about html to develop your website. All the formatting is done for you and you can easily edit formats if you wish. The most important feature is that WallCann CMS websites provide the access to upload content, products, services and a suit of marketing tools, including our numerous product lines, marketing and sales programs.

2: If you don’t have a website currently you can still promote products and earn commissions by -

• Running PPC Campaigns on Google.
Click here to create an Google PPC Account and investing a basic amount for the same to promote the products and services in WallCann Rewards.

• Email Marketing - Promoting Links through forums and through a banner on the footer of you email signature using your very own affiliate codes provide by WallCann Rewards.

• Using Social Commerce Promotions by - Identify key online influencers for your favourite product, brand or business (ie: Refer www.WallCannrewards.com and select your program.
• Write about the benefits offered (e.g., write an email or a twitter referral, try out product samples and give opinions, etc.).
• Become involved in the online conversation by interacting directly with the program managers and with the manufacturers.
• Develop great relationships with people running an affiliate Prosumer advocate program, interacting with them, learning and contributing useful information to potential consumers who need that product or service.
• Become a part of the social web and leverage opportunities by creating your own branded destinations such as an interactive WallCann.com esolution website with content management system, including feeds from Twitter profile, blog, YouTube channel, Facebook group or fan page, LinkedIn group, podcast etc.

Google Instant is a new search enhancement that shows results as you type. Google Instant is already available to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia. This feature will be released in Google Australia over the next several months.
The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want.
Benefits
• Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
• Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
• Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

WallCann’s Search engine Marketing team can help you prepare for this new search enhancement with any up-to-date information you might need on this new trend. Also ranking on SEO might now seem a bit challenging as only the most relevant sites with relevant keywords would get listed.

Please contact our SEM Manager Sunny at sunny@wallcann.com for more information

The most useful and abused tool of internet communication is email.

Develop the best practice and train your staff to see a leap in productivity.

Most people have never been taught the basics of effective management of email communication. On seeing the lack of email management in all business WallCann now runs workshops to address this problem.

Simple repeatable systems will save 30 minutes to 1 hour a day. Stress relief for people feeling overwhelmed by the load of emails they have sitting waiting to be dealt with in their inbox.

The workshop also trains people in the use of Outlook to manage time. It is always great to watch the lights go on and stress disappear as people in all roles see the practical benefit of the workshop in their life.

Contact Mason College if you would like to participate or set up a workshop for your office.

For suppliers - when WallCannRewards system builds your online sales you need to be readywith best practice email and time management.
Also if you are earning income as an advocate in WallCannRewards make sure you growth is not hindered by bad email habits.

If you are not in Adelaide these books can also help.
Reduce Email Overload Email Smart Free Download

Or for self starters the complete set
Email Management Complete Set Outlook 2007 by Email Smart