WallCann, winner of 2 iAwards (Export Award Category and the e-Inclusion and e-Community Category Award), continuously strives to help clients and provide tips on how to protect their brands online.
Recently a WallCann client noticed that one of their competitors online were using their brand name in their Google Pay Per Click campaign. This can be a serious breach of Google’s trademark policy.
In Order to fix this trademark breach, this was what WallCann suggested –

1 - Send an email to the violating company concerned –Trademark owner would need to bring this to their notice and let them know of the Trademark Breach. Trademark Owner would also need to ask them to remove all mentions of YOUR companies trademark from their “Keyword Operator” syntax in Google PPC. They may be able to target each word separately, but a mention of them together forms part of your brand name which they are currently violating.
2 - Submitting Trademark to Google – Incase your brand name is a registered trademark, in your respective country, you can automatically restrict others from using this in any marketing activities through Google Paid advertising online. Please visit the link https://services.google.com/inquiry/aw_tmcomplaint and follow the instructions mentioned.
3 – False Claims - There are no rules online that restrict anyone from making claims that they are one of the market leaders in certain “products”. But if you think that this is false advertising you can very well challenge this with the company itself by asking them to prove it. However there are Australian rules in advertising which can be applied. Passing off is a serious claim and should be referred to qualified legal practitioner. Preferably someone experienced in internet cases.

WallCann can set up and start your own PPC campaign and manage it for you increasing sales and traffic to your site. This will help and build your case further while submitting your trademark to Google.
We strongly suggest we help you start your own Google AdWords campaign. After setup you can select a running cost to suit your budget.
Contact us for the setup costs including (account set up PPC strategy, Keyword Research, Keyword Finalise, Campaign setup, Ad group creation, Text ads creation, Linking to Google maps if any, Integration with Google Analytics and Landing page optimisation advice)

Checked your webstats lately and noticed that the big majority of searches these days are arriving courtesy of Google searches. If you are not getting many searches, then it is time to review why.

If you come across different search results at different times of the day, Make sure you are not logged into your Google account when searching, also have the personalization turned off and search history and even cookies deleted

However, if you were logged out and still seen a glimpse of your site ranking well, then not so well minutes later, that can be due to the search results were served from either a fresher Data Centre (DC) or an older Data Centre, depends.

There are three things that come into play that determine if your website is visible to your target markets during a Google dance:

- The GOOGLE dance as we call it, is when Google updates its search algorithms, ie search engine results page (SERP) experiences rapid changes, served from different DCs every few minutes
- New Algogorithm changes present searchers with different than normal SERPs
- Old and New DCs (New infrastructure DCs) both serving results with the new DCs being updated concurrently

Re-ranking of sites as we go, some are going further down due to:

a) - Large sites with 0000s of pages being re-assessed after the re-harvest, hence probably only 10-50%+ of pages processed along with their back link profile which means 10-50%+ of their overall power is missing and not yet available to add to the overall trust rank and authority

b)- The new algorithm, sites are scoring differently, assessed and measured differently, hence some of the power which was helping large sites was from backlinks, some of those backlinks are now slightly devalued or discounted, but some may be elevated but need time for the total-recall to gain back better (or worse) rank

Some are going higher up due to:

a)- Other sites have to take the place of sites being re-indexed and re-ranked, in most cases smaller and faster re-indexable sites while the infrastructure update is gathering pace

b)- New Algorithm update seem to prefer original onsite unique content even more than ever, large ecommerce sites for example tend to have product titles similar to other ecommerce sites, selling bestselling books for example, only the author him/herself are the originals. Other 000s of ecommerce sites and their stores are unique sites, but the book they are selling is available on other 000s of sites, hence it rests on added original content to support the site.

What WallCann recommend to our Prosumer Advocate websites -

As an example, you might say, I sell machinery or technology and WallCann Rewards has provided a store, a shopping cart with good design, Robust CMS and good customer service and that’s all that’s needed.

Well not quite. What the new Google algorithm is saying to us, differentiation, differentiation, differentiation with plenty of innovative ways of keeping users onsite and frequently coming back. Most importantly, you need to keep users bookmarking and recommending your site.
This ties in nicely with what we thought about this new Algorithm updates, being powered either partly or wholly by the use of AI (Artificial Intelligence), titles and description are now only a small reliable pointer, GOOGLE decides which should come at the top mostly from users experience and this is pure AI.