Pay Per Click Advertising -
An excellent medium to target users who are looking for what you are selling

Services like Google, Yahoo and MSN typically sell listings on a cost-per-click (CPC) basis , which gives the advertiser to control their budgets but also gives total control on which keywords to bid on.

Steps to be taken for a successful PPC campaign.

1: Ad Copy
The primary purpose of any on line ad copy is to get a user to click through to visit your website. Before creating your ads you need to determine your target market and keyword selections. If your company focuses on a specific market niche, The ad you create should include your main keywords either in the title or near the beginning of the body text.

Draw attention by using call to action phrases and words that provoke enthusiasm and response. For Eg Use phrases like “Save on DVDs,” “Get cheap stereos,” or “Join now for 20% discount,” etc. Just be cautious and be sure to follow Google’s Guidelines

2: Before writing the text ads: The following steps can be followed before writing a Text ad
• Prepare and finalize your keyword list.
• Identify the immediate benefits that your product or service will offer the web user.
• Think about what you want the searcher to do after they have read your ad

3: Writing text ads: The following steps can be followed while writing a Text ad
• Use keywords in the ad title and in the ad copy,
• Include a call to action such as Join now
• Make sure the message in the ad extends to the page your customers land on after they click on your ad.

4: Ad Positions Keep in mind the following in regards to monitoring and tracking your ad positions
• Carefully monitor your ad position, Cost Per Click , and Click Through Rate. Your Cost Per Click or CPC is your Total Cost divided by your Total Click. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.
• A higher CTR and higher CPC results in higher positioning

5: Tracking In WallCann Rewards:
The first step to a successful PPC campaign is to track each keyword, this is done by having tracking id and a Url of relevant landing page. for every keyword that runs in the campaign. This will help in knowing keyword performance and the returns, which will help in reducing the cost.
Eg: Inverters: http://performanceshop.com.au/a/1362/z/google-ppc/power-inverters.html
Where z is the zone defined by you, in this case google-ppc

Some benefits of using PPC:
• Exposure on the net - Your website ads would appear next to Search Results
• Pay for Targeted Success – Launching a PPC campaign guarantees that you will only be paying for the people who are genuinely interested and decide to click through to your Ad.
• Immediate Results – When managed correctly a PPC campaign can produce significant results in a short period of time, sometimes even minutes.
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We bought 2 too many tickets for our group from WallCann. So we have decided to give them away to a deserving cricket lover.

Send an email to AdelaideAshes@wallcann.com stating why you deserve the tickets.
Subject: Adelaide Ashes Tickets
Event: Australia vs England - Second Vodafone Ashes Test
Date: Sat 4 Dec 2010 10:30am
Venue: Adelaide Oval
The team at WallCann Rewards will select the winner based on their own subjective decisions. The decision will be final.
Winner will be contacted by email or phone (if you remember to include it in your email) on Friday 26th November 2010.

Make us laugh or cry or try bribery (kidding).

This is not a competition and the only rule we are following are our own.

PS. You will not have to sit with our group of crazies.

Google Instant is a new search enhancement that shows results as you type. Google Instant is already available to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia. This feature will be released in Google Australia over the next several months.
The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want.
Benefits
• Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
• Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
• Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

WallCann’s Search engine Marketing team can help you prepare for this new search enhancement with any up-to-date information you might need on this new trend. Also ranking on SEO might now seem a bit challenging as only the most relevant sites with relevant keywords would get listed.

Please contact our SEM Manager Sunny at sunny@wallcann.com for more information

The South Australian Amateur Football League proudly brings a Community Shop to you, so you can support the SAAFL club of your choice!

Using the WallCannRewards system SAAFL members can now shop online with their purchases supporting the club of their choice.

Also  available in the online store is  the new book We are the Amateurs…
A Century in the Making

SAAFL has launched a book We are the Amateurs… A Century in the Making as part of its centenary celebrations in 2011. Focusing on the culture of amateur football. Written by Ashley Porter, there are 208 pages and almost 100 magnificent images.

The CommunityShop.net is a great example of a community interest that needs to find additional ways of fundraising. WallCannRewards is uniquely designed to provide additional income for clubs, causes, and organisations.

The SAAFL are able to select which products to show in their site CommunityShop.net from the diverse range of products available in WallCannRewards. They also can easily add products to member newsletters to help support the clubs.

If you play amateur football in South Australia please visit the new online store.

The WallCann staff love to have special group lunches. We are always trying different cuisines, and our most recent lunch was no exception. We all enjoyed freshly made Samosas with Tamarind sauce.

If you are interested to try them, here is a recipe:

Samosas with Tamarind Chutney Recipe

Ingredients

1. Oil: ¼ Cup
2. Onions Chopped: 2 onions
3. Ground Lamb: 1kg
4. Garlic: 4 Cloves
5. Ginger: 1″, Peeled and finely chopped
6. Tumeric powder: 1 teaspoon
7. Salt: 1½ teaspoon
8. Coriander Powder: 1½ teaspoon
9. Cumin Powder: 1½ teaspoon
10. Cinnamon powder: ½ teaspoon
11. Cardamom powder: ½ teaspoon
12. Water: ½ Cup
13. Green peas: ¾ cup
14. Potatoes: 2 peeled and fine cut
15. Lemon Juice: 1 Tablespoon
16. Puff Pastry Sheets
17. Tamarind Chutney

Method:

Heat oil in a pan. When hot, add onions. Sautee till onions are brown, then add garlic and fry. Add mince. Continue stirring till lamb is brown, add all ingredients from 4 to 11. Sautee another two minutes. Add water. Bring it to a boil. Add peas and potatoes and stir. Turn down heat and simmer 20 minutes covered or till done. Cook till all the water dries up. Mix well cook another two minute. Shut off heat. Stir in lime juice and keep it to cool.

Make small balls from the puff pastry, roll into thin round shape. Cut into two halves with a knife to make semicircles. Moisten the straight edge with little warm water. Fold the semicircle of the pastry in half to form a triangular cone. Join the straight edges by pressing them hard into each other. Fill these cones with the prepared filling, leaving some space on the top of the cone. Now moisten the top edges with water and press them hard together. Deep fry the samosas until they are golden brown. Serve hot with tamarind chutney.