Having a very large number of links in the website footer is no longer a good idea. Some websites still are still in the early 90’s industrial way of thinking while building a website, where they put their entire HTML sitemap in their footer menu. This results in having hundreds of links in it making it too cluttered. You still need a site map but it should be a separate section that links from the footer.

This can be seen as keyword stuffing or spamming by major search engines like Google and could lead to a form of penalty. The best way to do it is to link only the most important internal pages from footer, top or side menu. Its best to distribute your links evenly to these navigation menus. Further its also a good idea to provide a search based functionality for users that visit a website.

This kind of approach was recently discussed by a Google representative in Webmasters Help Forum thread.

WallCann helps its clients with these and any more Search Engine Optimisation ideas. For more advice like these please do call us on 8 8352 7092 or email us at support@wallcann.com for a no obligation Free Quote.

Apart from search and display advertising, advertising on social media websites is also gaining importance. Just like Facebook Advertising, Twitter also provides an advertising platform with millions of audience. Advertisements on Twitter can be quite effective as it is one of the top 10 most visited sites in the world. Many big companies and well known brands are already advertising on Twitter. Ads on Twitter are bit different from ads shown on other platform. There are three major types advertising areas on Twitter.

Promoted Tweets – Promoted Tweets are regular Tweets that are amplified to a broader audience. This enables you to speak to users that don’t currently follow your account. Payment is charged onCost-per-Engagement (CPE) basis, so you only pay when a user Retweets, replies to, clicks on or favorites your Promoted Tweet.

Promoted Trends – Promoted Trends is the exclusive opportunity to feature a Trend related to your business at the top of this Trends list. When a user clicks on the Trend, they are taken to the conversation for that trend – with your Promoted Tweets pegged to the top of the timeline.

Promoted Accounts – Promoted Accounts are built to turbocharge your ability to gain new followers on Twitter. Part of Who to Follow, Twitter’s account recommendation engine, Promoted Accounts highlight your account to users most likely to find it interesting.

Twitter also provides an advertising Analytics to display the fundamental metrics of your campaign: impressions, Retweets, clicks, replies, and follows (Promoted Accounts) as they happen.

Our Online Marketing Team at WallCann can help you achieve desired  marketing results by adding a customized Twitter strategy to your marketing mix to amplify your brand presence online.

Please contact WallCann for a no obligation FREE Quote

If you market by email make sure you are checking the following points:

1. Always work out what most wanted response is and check that it is clear in the content before you send.
2. Always have at least one other person check the email before you send out to any large database.
3. Only send to email addresses you have permission to use. WCR uses double opt in subscription to check legitimacy of every address.
4. Make sure every email carries a working unsubscribe link.
5. Provide contact details in every email particularly it you use a No-Reply address to send.
6. Track every action from any link in the email. WCR are able to see how many times any link is clicked on. This will help with identifying what interests your subscribers and changes in interests over time. For example we know there is a definite and increasing  interest in the SEO tips we send to our advocates every month.
7. Add tracking code to any sales link so if sales occur you can track back to how well each promotion works. This provides a direct $ value to each email promotion.
8. Keep a spreadsheet with info on Date, Subject, Total Sent, Viewed, Actioned, Bounced, Unsubscribed, Results (Sales or other). This will help you to see what works best in creating the wanted response.

Best results are achieved if the email targets specific interests of the particular group. So when gathering members make sure you know why they are joining.

WallCann Advocates research and evaluate products and services of interest to them. Then, as a Prosumer (an informed savvy consumer), write independent feedback, from their personal experiences.
Today, consumers are in control products, brands and messages. The leaders of this seismic shift are the members of the world wide social web - the bloggers, micro bloggers, forum posters, social networking participants like Facebook, Twitter..etc

Prosumer advocates are the online influencers that marketers must acknowledge, respect and develop relationships with in order for their products and brands to thrive.

The WallCann Rewards platform is built by experienced advocates to provide profitable marketing solutions for advocates across a wide range of products and services ranging from Health, Electronics, Finance, Community , Training..etc

WallCann.com e-solutions business model has enjoyed a 5 fold growth in 5 years since inception. Founded in Australia, WallCann is spreading to N America and China operations. Currently, WallCann Rewards has over 3000 Prosumer Advocates. We want to expand to 3 million Prosumer Advocates over the next 3 years and build on the many current successes and testimonials.

WallCann takes utmost care while selecting its partners and follows development steps for consumers to join our growing brand of Prosumer Advocate:

As our Prosumer Advocate, you can benefit from:

• Profit from a great hobby - Top part time WallCann Advocates earn over $1,000 per month for activity they enjoy in their own homes and of great value to their community.
• Online Shopping Channel - You can choose add a Unique Shopping channel to your website, powered by WallCann Rewards
• Content - WallCann also can supply you with content managed website that you own. The website takes the headache out of learning web development skills. The software allows you to add your own content and images. Alternatively, you can upload content, products, services and marketing tools from our numerous brands, advertising, marketing and sales programs in WallCannRewards.
• Brand Image- You can benefit from WallCann brand building marketing programs.
• Choice of Promotion – Choose to promote products within WallCann using different promotional tools like Pay per Click, Email Marketing, Link Building, SEO and Social Commerce to assist you to leverage social media like Google, Facebook and Twitter.
• Dedicated Online Support – Team of our dedicated Advocate Manager and support staff will make sure that help is only an email, online chat or a phone call away!
• Commissions for life – Advocate commissions are paid for life of the buyer inside WallCannRewards program.
• Real-time tracking – WallCann’s up-to-date real time analytics

You can easily Jump-start your earnings with WallCann by following any or all of the below 3 simple steps.

1: If you have a website and wish to be an advocate, all you need to do is

• Register with https://wallcannrewards.com/join-up

• Add banners and text links on your website to promote a vast range of products from various categories namely Electronics, Health, Finance, Leisure and Community..

• We recommend you select products that are currently showing high revenue and returns, such as Power inverters, Battery Chargers, Jump starters, Solar panels,. Pedometers, Webcams,. Compression stockings, Mobility aids

• WallCann.com also provides an optional Content Management System (CMS). These purpose built websites take away the need to learn about html to develop your website. All the formatting is done for you and you can easily edit formats if you wish. The most important feature is that WallCann CMS websites provide the access to upload content, products, services and a suit of marketing tools, including our numerous product lines, marketing and sales programs.

2: If you don’t have a website currently you can still promote products and earn commissions by -

• Running PPC Campaigns on Google.
Click here to create an Google PPC Account and investing a basic amount for the same to promote the products and services in WallCann Rewards.

• Email Marketing - Promoting Links through forums and through a banner on the footer of you email signature using your very own affiliate codes provide by WallCann Rewards.

• Using Social Commerce Promotions by - Identify key online influencers for your favourite product, brand or business (ie: Refer www.WallCannrewards.com and select your program.
• Write about the benefits offered (e.g., write an email or a twitter referral, try out product samples and give opinions, etc.).
• Become involved in the online conversation by interacting directly with the program managers and with the manufacturers.
• Develop great relationships with people running an affiliate Prosumer advocate program, interacting with them, learning and contributing useful information to potential consumers who need that product or service.
• Become a part of the social web and leverage opportunities by creating your own branded destinations such as an interactive WallCann.com esolution website with content management system, including feeds from Twitter profile, blog, YouTube channel, Facebook group or fan page, LinkedIn group, podcast etc.

Google and other search engines like to have a mix of content types displayed in search results. For this reason, they give a higher ranking to video content than other forms of Web content in order to make sure that searches consistently display mixed search results.

Here are few points we would to look at before we start promoting our videos online:

1 – Need to Verify your website on Google Webmaster Online. By signing into webmaster tools
2 – Submit a video sitemap to Google, Similar to a XML site Map. On signing up with Google Webmaster Tools, this option would be available
3 – Need to have robots.txt file on all video pages. Click for more information on creating a robots.txt file

In order to submit a video to different Video Sharing and Social Media sites that support Viral Videos like Digg, Stumble Upon..etc need to keep in mind the following:

1. Title of the video – Should be specific and unique. For example 8Zed 8 in 1 Power Anywhere Station
2. Description – Most important keywords should be mentioned at early stages of the description
3. Tags – Handful of relevant keywords. Different websites have different rules for tags. YouTube – 10-15 Keywords as tags, Vimeo – up to 5 keywords
4. Can enter time stamps in video description with hyperlink to direct visitors to any important section in the video. This is important for long videos or ones that cover a lot of different topics.

Video SEO is a powerful tool, and should be part of the marketing strategy of all websites looking to promote their brand or products.

It’s crucial to make sure that links will point back to your site, ensuring traffic arrives at your destination with proper tracking and analytics embedded so that you can track its progress. That way you can track where sales are coming from and which of your media is giving you best conversions.

Our Marketing team at WallCann can help you build a marketing strategy by combining Video SEO with other forms of Online Marketing like Social Media , SEO, PPC. which would result in an increase search engine performance and provide a powerful new marketing tool for your organization.

Please contact us at WallCann for experienced assistance in online marketing your products and services.