The strong Aussie dollar and less than honest on-line trading practices are combining to rob Australian consumers of a fair deal, claims Mr Clive Wallace, CEO of WallCann 365.

Strong aussie Dollar Bullies Local Retailers

“The strong Australian dollar has meant two things, one, it has become very expensive to manufacture in Australia so the people who control the money are looking for cheaper places to invest,” Mr Wallace says. “Two, they are investing heavily in the Australian banking sector to take advantage of the higher interest rates being offered by Australian banks.

“The irony is Australian banks are flush with overseas money but Australian industry is being deprived of investors which means our manufacturing industry is heading North to China, India and S.E Asia at a rapid rate.

“If this goes on much longer I’m not convinced the manufacturing sector will be able to recover in my lifetime.” A further compounding factor is the high commodity prices that are giving the economy an appearance of health.

“But,” according to Mr Wallace, “it is a false glow because a lot of that money is flowing offshore as multi nationals search for cheaper environments in which to make their products.”

And if all that wasn’t bad enough, Mr Wallace claims the internet is being usurped by traditional off-line businesses that are bringing non economically viable models with poor overseas based service practices and a sloppy retail culture on-line, thereby robbing the Australian consumer of a fair go.

“The lure of the internet is not only convenience, but competitively priced items that allow the consumer to stretch their buying power,” explained Mr Wallace, “but what the big off-line retailers are doing is simply transferring their off-line model to on-line and effectively pretending to be an on-line business.

“The reason on-line items in Australia are so much more expensive than on-line items in America and Europe is that the big on-line operators in Australia are factoring their enormous real estate holdings into the price. A major store with a prominent CBD presence charges for the upkeep of those very expensive premises with every item it sells on-line, despite the fact on-line operators do not need an expensive off-line presence.

“The result is an inflated pricing structure that is, in effect, ripping off Australian on-line shoppers.

“To add insult to injury, because these major off-line businesses do not understand the internet, their websites can be difficult to use. Websites with too many hoops for the user to jump through, means consumers are also being robbed of the convenience factor.

“The model being employed by some unscrupulous operators is to source the cheapest goods possible, almost invariably from China, and sell them for top price to an unsuspecting and trusting public. Or worse, open online virtual stores in China or elsewhere, taking away even the retail jobs from Australia.

“The solution is to build a transition or bridge between online and off line shopping in Australia. It will need honesty in pricing and ramping up the quality of the Australian live help online service to buyers. Our research has established Australian consumers would rather buy on-line from a local supplier at a fair price coupled to great service. Wherever possible WallCann sources and sells Australian made.

“Paying the GST is a minor issue, quality local Australian support and services are much more important.”

WallCann 365 is an Australian owned internet platform designed for local businesses to embrace the internet and sell not only to fellow Australians but to a world audience, particularly China, UK and America.

About WallCann 365
WallCann 365 is an Australian owned internet platform designed for small to medium sized businesses to sell worldwide via the internet.

Over the last few months, a large number of Australian consumers are taking advantage of the cheap US dollar and are scouting online for great deals on US or Chinese made goods offered at cheap prices.
However, after obtaining the product from overseas, consumers are faced with a big problem. The appliances cannot be powered through the Australian mains power grid. WallCann has developed a solution by designing a range of Voltage Transformers. These transformers safely convert the voltage by stepping it down from 240V to 120V, so that the US made appliances can run on Australian Mains Power.

The Engineering team at WallCann researched the best specification and arranged for manufacture. The units were produced, tested and certified arrived into stock in March. WallCann received the range, double tested them and offered the new transformers for sale online in PerformanceShop.com.au to test the market acceptance of the product.

Performance Shop uploaded the range onto WallCann 365 sales and marketing platform at 2.00pm, switched on the online marketing at 2.05pm and generated the first sale at 2.10pm.
Imagine doing this with new lines each month each increasing revenues by thousands of dollars each month?

If this interests you then please enquire about WallCann 365 sales updating and adding new lines continuously and seamlessly in real time..

Email support@wallcann.com or call us on 1300 799 455 to have a chat with us on how we can help your web development and marketing needs beyond design.

Google made one of the biggest changes ever to its search results last month now called the “Panda Update” which immediately had a noticeable effect on many Web properties that rely on the world’s biggest search engine to drive traffic to their sites.”

CNN advise that “The major tweak aims to move better quality content to the top of Google’s search rankings. The changes will affect 12% of Google’s search results, the company said in a blog post on 24th Feb 2011.

Comments from site operators lit up on the WebmasterWorld.com forum starting on Wednesday. Many webmasters complained that traffic to their sites dropped dramatically overnight, and others expressed concern that they can’t adapt quickly enough to Google’s changes to its algorithm.”

Sunny Rajgopal WallCann’s SEM Manager states that “WallCann 365 marketing platform SEO Services, don’t rely on links from low quality farms, we have always focussed on providing good quality content.”

A few “Big Media Companies” have produced mass numbers of “articles” to try and dominate search results, but those articles are often low quality.

Sunny went on to say, “At WallCann we have learnt that good quality and original content will get good search rankings regardless of media, be it Blog, News Article or Press Release. We have never simply added thousands of articles, just to cover up our SEO keywords. WallCann’s strategy is always built on white hat SEO and in building relevant content. “

As an example Sunny referred to the high relevance scores for the TIA website articles, where many TIA members and subscribers are encouraged to constantly add their own fresh original content.

WallCann is tracking the development of this most significant of Google’s search algorithm updates. Drew Canning, WallCann Operation Director said, “We are watching the rise of WallCann web builds as they get pushed higher up in free search for relevant content and keyword searches.”

WallCann also collates feedback from their many advocates to add to their bank of SEO knowledge. This information is then disseminated via WallCann’s social media Facebook, blog and advocate newsletters.

It is now becoming increasingly difficult for non-profit organisations to raise funds to provide the services they deliver to their community. Funding and sponsorship is now limited so non-profits are either being forced to close or to find new ways to raise funds without relying on corporate sponsorship or the support of the public.

One such non-profit organisation that has found a new way to raise funds is Solar Spirit Australia, an initiative of TAFE SA. Solar Spirit relies on the funding of sponsors and donations from the public to support the World Solar Challenge and the development of a competitive Solar Car.

TAFE SA has contracted leading web sales development company WallCann to launch a Solar Spirit online shop as a way to generate funds from the proceeds of the sale of their sponsors products and services. This initiative not only generates funds for Solar Spirit but also provides support to their sponsors.Read the Solar Spirit Case Study over here

TAFE SA Adelaide North Institute has been involved in renewable energy and has participated regularly in the Darwin to Adelaide Solar Challenge with locally built and commissioned vehicles. By embedding the solar car project into education programs, the project is both economical and practical. However, funding from sponsorship and donations provides the extra funds needed to build a competitive car.

By purchasing sponsor products and services on the Solar Spirit Online Shop, the public can receive big savings. Plus proceeds from sales contribute to the Solar Spirit and help TAFE SA build their top class solar powered car by purchasing products and services from the Shop.

Mark Ready TAFE SA Solar Project, said “The involvement of sponsors assists TAFE SA to meet the project cost of competing in the World solar Challenge”.

Redarc, a power conversion specialist company, has worked in conjunction with the TAFE SA Solar Challenge program. Anthony Kittel Managing Director Redarc said “It’s great to see students involved in developing technology skills. Redarc hope this program will encourage students to enrol in TAFE SA technology and renewable energy programs and in the process help make Solar Spirit competitive.”

WallCann has helped formulate the cause marketing strategy to support Solar Spirit Australia, working with TAFE SA to build an innovative Solar Car. Clive Wallace Managing director WallCann said, “It’s great to see the students learning practical skills and having fun building a solar technology outcome. WallCann is proud to be a major sponsor and through the web shop generate sustainable revenue.”

QR Code for Solar Spirit Australia

The Solar Spirit Australia team will be at next week’s Caravan and Camping Show to display their talents and show the public how they can help generate funds for the project via their online shop. Clive Wallace said, “WallCann will be testing the use of QR codes displayed on live TV, posters and balloons. A viewer can link directly online to the SolarSpiritAustralia.com web shop at the Caravan and Camping Show, just by pointing their mobile phone at a balloon.”

The best way to get more highly-targeted traffic to your website and to rank higher in search engines in free search, is to write new fresh content pages almost daily on your website
Every Content page acts as fresh fodder for Google bots, and as new access point that can help your website crawled more often and ranked better
With a little extra effort on your part, the “More Content Pages = Better Ranking + More Traffic” equation can be used to your advantage.

Below are few tips to help you increase traffic back to your site:

• Original Content Pages- Coin a new term or phrase. This gives you a chance to be the first to discuss some new topic in your niche and create Content pages around them
• Treat Every New Article Like It’s Reaching a New Audience - Target those visitors who haven’t read any of your content before. By doing that, you’ll increase your chances of making contact with that audience
• Explore using new keywords - There could be hundreds, maybe thousands of web surfers out there looking for information similar to what you’re offering. You just haven’t found them yet. See what keywords you are currently targeting and stay open to using new keywords to reach a new audience in your content.
• Reviving Past Content Pages - Over the long haul, old article content brings in steady traffic. These types of articles should be your main focus. Use them to build the foundation of your article inventory. Timely articles may bring in more views initially, but the number of new views each month will taper off eventually.
• Stay in Tune With Trends - Take time to research current keyword trends. If you’re just starting out, try keyword research tools like Word tracker, Google Keyword Tool. Once you have a substantial article inventory, you can use the stats from these keywords tools to determine the most popular keywords, that you can use in your content.