Checked your webstats lately and noticed that the big majority of searches these days are arriving courtesy of Google searches. If you are not getting many searches, then it is time to review why.

If you come across different search results at different times of the day, Make sure you are not logged into your Google account when searching, also have the personalization turned off and search history and even cookies deleted

However, if you were logged out and still seen a glimpse of your site ranking well, then not so well minutes later, that can be due to the search results were served from either a fresher Data Centre (DC) or an older Data Centre, depends.

There are three things that come into play that determine if your website is visible to your target markets during a Google dance:

- The GOOGLE dance as we call it, is when Google updates its search algorithms, ie search engine results page (SERP) experiences rapid changes, served from different DCs every few minutes
- New Algogorithm changes present searchers with different than normal SERPs
- Old and New DCs (New infrastructure DCs) both serving results with the new DCs being updated concurrently

Re-ranking of sites as we go, some are going further down due to:

a) - Large sites with 0000s of pages being re-assessed after the re-harvest, hence probably only 10-50%+ of pages processed along with their back link profile which means 10-50%+ of their overall power is missing and not yet available to add to the overall trust rank and authority

b)- The new algorithm, sites are scoring differently, assessed and measured differently, hence some of the power which was helping large sites was from backlinks, some of those backlinks are now slightly devalued or discounted, but some may be elevated but need time for the total-recall to gain back better (or worse) rank

Some are going higher up due to:

a)- Other sites have to take the place of sites being re-indexed and re-ranked, in most cases smaller and faster re-indexable sites while the infrastructure update is gathering pace

b)- New Algorithm update seem to prefer original onsite unique content even more than ever, large ecommerce sites for example tend to have product titles similar to other ecommerce sites, selling bestselling books for example, only the author him/herself are the originals. Other 000s of ecommerce sites and their stores are unique sites, but the book they are selling is available on other 000s of sites, hence it rests on added original content to support the site.

What WallCann recommend to our Prosumer Advocate websites -

As an example, you might say, I sell machinery or technology and WallCann Rewards has provided a store, a shopping cart with good design, Robust CMS and good customer service and that’s all that’s needed.

Well not quite. What the new Google algorithm is saying to us, differentiation, differentiation, differentiation with plenty of innovative ways of keeping users onsite and frequently coming back. Most importantly, you need to keep users bookmarking and recommending your site.
This ties in nicely with what we thought about this new Algorithm updates, being powered either partly or wholly by the use of AI (Artificial Intelligence), titles and description are now only a small reliable pointer, GOOGLE decides which should come at the top mostly from users experience and this is pure AI.

Step 1 - Relevance of phrase
Most important - The common phrase MUST appear on the pages at least 3 times and 1 should be in a title. More than 7 times can be regarded as spamming so make sure content is relevant and balanced.

For best results a page should be tailored for each phrase with phrase in page title and 1 heading. Your page/site will not be picked up by a search engine for a phrase that is only implied or showing as a graphic.

Search engines need content as TEXT to select relevancy.

There is no limit to the number of pages you can have on your site to relate to different keyword phrases.

Pages can easily be added through your WallCann CMS.

Step 2 – Consider PPC
When searching on common phrases (not business name) look at what total competition is shown by results number given at top of page. This is the competition. There are many factors in reaching further up the search results.

Instant top of page can be achieved by paying for your position using Pay-Per-Click advertising. WallCann does this for several clients with a fixed monthly advertising budget. Cost varies with the level of competition for particular keywords. We also provide training.

Using PPC advertising increases traffic, provides very good statistics and increases market awareness in relation to your site and a particular search phrase.

Google Adwords provides all the information needed to build and run your own campaigns.

Step 3 - Activity anf Time

For free search results there are many factors and the major search engines shift and change these every few months.

One factor is time. Older sites are regarded as more valuable than recent sites. This can be partly helped by registering your domain for 10 years if possible. Shows a serious site not a scam short term site.

Have a good site map that can be easily followed by search engine robots. Keep it up to date. The WallCann CMS does this automatically.

Keep the site active. Search engines watch for how frequently a site is changed/updated. Add a blog and write a short keyworded article a minimum of once a month. Roughly 250 to 750 words. Choose a keyword phrase or specific product to help with the value of search engine positioning. Be focussed rather than general. More activity better results in Search engine ranking

Social marketing is becoming more important. Consider a twitter account for your business. Have it feed so it is showing on the first page or contact page or most important page of your site. Consider a facebook page.

Make sure your web address is on every piece of paper that you use in your business when relating to customers. For example, invoices, letterheads, catalogues, Christmas cards, gift certificates. Search engines notice how much traffic you get from other areas and it helps build your value. So any way you can get traffic do it.

Add content and more content so your site is viewed as a information resource in your niche. Google in particular values good focused content.

Remember many of your competitors will be doing some, all or more of these activities. Be patient, consistent and measure results.

Review your site and activities with WallCann every 6 months to make sure you are making the correct choices for online promotion as the only certainty is things will change.

WallCannRewards builds online income for VAFA (Victorian Amateur Football Association)

VAFA has opened a new online store http://vafashop.com/home built by WallCann.

The online store is set up with advanced tracking to enable easy ongoing fundraising by each club directly to their club. Fundraising is a constant requirement for most community organisations.

By adding the public WallCannRewards shop to the VAFA site commissions are easily earned on each sale.  Products are sourced from manufacturers so low prices and good commissions are easily achieved.

VAFA is able to choose which categories of products are suitable for their members. This can be adjusted at any time.  Products and special offers can easily be added to newsletters. The range of options is increasing as more suppliers join the WallCannRewards system.

The aim is to provide an easy way for members to support their club by purchasing things they need at low prices.

WallCann also build the custom order pages for club merchandise. All feedback shows Clubs are very happy with the easy to use interface.

Please contact us if your organisation would like to add its own custom WallCannRewards shop to your site or if you would like to add your products to the WallCannRewards shop.

A home page needs to answer two questions to a visitor, at a glance:
1. Where am I?
2. What can I do here?
The first is essential, and often fudged a bit too much. New Visitors want to know if they clicked on what they thought they did, and if they came to the kind of place they were looking for. So the Home Page needs to be a friendly signpost and a welcome mat. IN short a tightly built Pre sale page.
The second point is the invitation to explore. The issue of information architecture is essential — you want your copy and navigation labels to tell the site’s story, but to tell it very efficiently.
A home page is not the spot to get expansive - it’s a place to say “This website will be easy for you to deal with”
Even though the page needs to be your welcome mat, it’s also not the place to explicitly say “welcome to widget world” or “we are the number one provider of widgets and gadgets in this area”.
No one cares — get down to business for your users, and you will retain a greater share of traffic and see fewer “one hit wonders” in your server logs. The welcome can be implied by your thoughtfulness, and the blowing of your own horn can be tucked away in the “about” section on a small utility menu, in most cases.
A new visitor gets a quick orientation the minute they arrive and then that job is done. On their second click they can be focused on the content, the information, rather than learning the mechanics of the interface — you already gave them that on the home page.

Summarizing the above points are Basic guidelines that we here at WallCann would like to give to our Prosumer Advocates
A) Tell the new visitor at a glance whether or not he’s likely found what he’s looking for and
B) Route the return visitor as quickly and easily as possible to the page devoted completely to the task he came there to perform.
C) An informational website is something else, but when the website that sells something to actual customers, then there’s no substitute for task-driven design.
D) Write down all the tasks people come there to perform. Prioritize them. Then do walkthroughs of each task. You’ll find mistakes like: the most important task has been given the least amount of screen real estate on the home page, there’s no visible way to accomplish a given task from the home page, etc.
E) Worry about the colors and pretty images later (much later), after you can show that the website makes it easy to actually accomplish what the visitors came there to do.

• Simple and accurate KPI tracking
• Fast high quality responses to online enquiries
• Flexibility in website structure to allow easy updating of news and product information
• Clear navigation and clear call to action
• Access to contact information allowing a range of ways to interact with enquirers.
• A desire and willingness to unlearn and relearn
• Digital information staff training to sell your unique proposition,

Does your web developer actually have the experience like WallCann of building and running a commercially viable web sales platform?

Contact WallCann