1 - Send an email to the violating company concerned –Trademark owner would need to bring this to their notice and let them know of the Trademark Breach. Trademark Owner would also need to ask them to remove all mentions of YOUR companies trademark from their “Keyword Operator” syntax in Google PPC. They may be able to target each word separately, but a mention of them together forms part of your brand name which they are currently violating.
2 - Submitting Trademark to Google – Incase your brand name is a registered trademark, in your respective country, you can automatically restrict others from using this in any marketing activities through Google Paid advertising online. Please visit the link https://services.google.com/inquiry/aw_tmcomplaint and follow the instructions mentioned.
3 – False Claims - There are no rules online that restrict anyone from making claims that they are one of the market leaders in certain “products”. But if you think that this is false advertising you can very well challenge this with the company itself by asking them to prove it. However there are Australian rules in advertising which can be applied. Passing off is a serious claim and should be referred to qualified legal practitioner. Preferably someone experienced in internet cases.

WallCann can set up and start your own PPC campaign and manage it for you increasing sales and traffic to your site. This will help and build your case further while submitting your trademark to Google.
We strongly suggest we help you start your own Google AdWords campaign. After setup you can select a running cost to suit your budget.
Contact us for the setup costs including (account set up PPC strategy, Keyword Research, Keyword Finalise, Campaign setup, Ad group creation, Text ads creation, Linking to Google maps if any, Integration with Google Analytics and Landing page optimisation advice)

The Embed System is designed to open up alternative promotional methods for you, as well as overcome some bottlenecks in the current way we work with Advocates that currently do not have a CMS or are looking for a better option.

The Embed function is ideal for quickly dropping product information onto a blog or similar site, and being automatically updated, you are not being constantly harassed by us to update product prices or delivery options.

We have also released 2 additional Embed features, allowing you to display a Buy Button or a Price only. You can access these features once you click the embed button for a particular product in WallCann Rewards. These are designed for use in Product Comparison Tables..Etc The advantage again here of course is that it becomes set and forget from your side. The only time you will need to make a change is when a product becomes permanently unavailable and we remove it from out catalogue.

Q - Do I need any advanced technical skill to use the embed tool?.

No - you don’t need any advanced technical skills.

Just click on the embed button in the specific product in WallCannRewards, choose the embed option of your choice that is available, copy the code produced then paste it in the location you want it to appear on your site. It’s that easy!.

Q – Would I lose control on product content?

The Embed approach is designed to support the Advocate in a number of fundamental ways. Specific product descriptions need to be managed by WallCann or our supplier, as these descriptions set the primary performance expectation and legal obligation with the customer.

The specific performance characteristics of an inverter for example, need to be very precisely presented to ensure both customer expectation and safety are met. It is for this reason that our system is structured so that a customer is always exposed to our product description, prior to purchase.

The role of an advocate in the system would be basically to work around this product information and generate compelling and unique pre-sell pages that precede basic product information and specs

Q - How would this affect my site in terms of SEO?
WallCann has included a NOSCRIPT tag in the Embed feed, to ensure search engines read the original content but do not discount an advocate’s site due to duplicate content.

So you can see that over time an advocate site will get the best of both worlds:
- reliable specific and accurate product content which is never out of date, and is easy to include across a whole range of web activity
- the ability to leverage their own unique content and social network, to generate sales and enquiries.

Q - How does it solve the issue of duplicate content with Search Engines?
WallCann has taken utmost care to ensure that our advocates are not penalised in various Search Engines with duplicate content issue.  It is the roll of the Advocate to add unique promotional content around core product description. This can be technical, social, experimental - but typically will focus on the ‘why will this product benefit me’.

It’s for this reason that we push the advocates to generate their own unique pre-sell content around products, which would enable them to rank higher on unique content and keywords as well as stay in the clear from being penalised.

We have an Embed system in place which can help you to embed links on your website, and source these product feeds. This saves you the hassle of updating details like availability, prices, shipping quotes, Pre order status.. Etc as all would be updated from our central system.

Below are 3 Simple Steps on how to use the Embed System to earn more Advocate Revenue.

• Step 1 – Click on a product that you wish to promote in the WallCann Shop - http://shop.wallcannrewards.com/
• Step 2 – Enter your unique Advocate ID (forgot ID? just click Login for your unique link). You can also Login with your Facebook Account.
• Step 3 – You can now copy paste the links with you advocate ID automatically embedded into different Marketing Media like Facebook, Twitter, Links and HTML code. The system will automatically pull through product content as required ready for you to use.

That is how simple it is to use! We even have a local hairdresser using this simple tool and selling power inverters to his grey nomad clients for their caravans!!

Still not sure? Then browse through a Video Demo as well for a step by step tutorial

Another feature is that WallCann Embed tool works well with your website SEO, a boost to your site relevance and therefore your visibility in search engines. etc, WallCann has made sure the Embed System has the following features. Please visit our Blog for more details about its Features and Benefits.

We have an Embed system in place which can help you to embed links on your website, and source these product feeds.

This basically helps our advocates to concentrate on the Marketing and Generating Pre-sell content to sell products while leaving the product information, pricing updates , shipping quotes, Pre Order Status..etc to us

To make sure that the Embed tool does not affect your website in any way in terms of SEO..etc, WallCann has made sure the Embed System has the following features.

• Content Visible to Search Engines—The Major SEO Consideration
  You would be aware that on most online forums people do say that embedding feeds using Java Script is not good from an SEO point of view. WallCann has taken care that this does not affect our present set of advocates and has included a NOSCRIPT tag in the embed feed. This helps search engines to read information within the feed and will not affect SEO or rankings in any way.
• Duplicate Content
  Advocates can build around the product information content by adding your own Unique Pre-sell information to suit your website or marketing needs.This solves the duplicate content problem that one might face since most of the advocates pull the same product information.
• Accessibility
  WallCann has made sure that advocates can choose a format that works for the audience you are trying to reach. If blogs or Social Media are important to you, select the appropriate option from our Embed tool.
• Sharing
  In terms of viral marketing, this is the big one. When someone sees your website and product, we now make it easy for them to grab it and put it on their own site.T
  They can you grab the code right from the body of the embed system that has your advocate code already embedded in the product feed. This enables you to build your own advocate down line earning some T2 commissions along the way as well.
• Branding
  The primary goal of your Embed system is to provide clear WallCann branding on products. This in no way would dilute your own website branding , but helps people to know that all logistics ,shipping, customer enquiries and warranty issues will be handled by WallCann. This helps in freeing you from all the hassles and lets you concentrate on what you do best Marketing!!

Browse through a Video Demo as well for a step by step tutorial http://www.youtube.com/watch?v=K9S6sYuOsn4

The latest changes to Google AdWords are more ‘extensions’ options. While still in their infancy, these new ad formats are currently being utilised by WallCann’s Marketing team and are already influencing the way search engine users find information on products sold on the WallCann 365 Platform.

Below are the various Extensions with live examples of WallCann’s Google Campaign run for an advocate site – PerformanceShop.com.au

1. Ad Site links
We’ve already become accustomed to seeing larger sites showing up in the Free Search engine Result Pages with site links – making it much easier to head right to the most important section.

Site Links

Apply this same concept to AdWords and you’ve got Google Site Links. By adding site links into the AdWords ad, advertisers give users the option of clicking on the most relevant options within that site. You can enter upto 10 Site links at once. Although Google will only show maximum 4 links at a time depending on the Search query and relevancy to the Keyword Searched.

2. Location Extensions
These show a physical map and address (as an expansion) within the ad.

3. Phone Extensions.
Phone extensions are a must have for those whose business relies on phone rather than email or e-commerce interaction. There is an added bonus, if your ad appears on a Smartphone with a full web browser, the user can click on the ad and call directly.

phone-extension

4. Product Extensions
You must register and have your products loaded in Google Merchant Centre, which is free. When the ad appears across the top, users are invited to see your relevant products. Again, there is no fee until they click on the actual products.

WallCann is currently experimenting with this option as well and will share reviews and screenshots once we get our products listed on the Merchant Centre.

Strong aussie Dollar Bullies Local Retailers

“The strong Australian dollar has meant two things, one, it has become very expensive to manufacture in Australia so the people who control the money are looking for cheaper places to invest,” Mr Wallace says. “Two, they are investing heavily in the Australian banking sector to take advantage of the higher interest rates being offered by Australian banks.

“The irony is Australian banks are flush with overseas money but Australian industry is being deprived of investors which means our manufacturing industry is heading North to China, India and S.E Asia at a rapid rate.

“If this goes on much longer I’m not convinced the manufacturing sector will be able to recover in my lifetime.” A further compounding factor is the high commodity prices that are giving the economy an appearance of health.

“But,” according to Mr Wallace, “it is a false glow because a lot of that money is flowing offshore as multi nationals search for cheaper environments in which to make their products.”

And if all that wasn’t bad enough, Mr Wallace claims the internet is being usurped by traditional off-line businesses that are bringing non economically viable models with poor overseas based service practices and a sloppy retail culture on-line, thereby robbing the Australian consumer of a fair go.

“The lure of the internet is not only convenience, but competitively priced items that allow the consumer to stretch their buying power,” explained Mr Wallace, “but what the big off-line retailers are doing is simply transferring their off-line model to on-line and effectively pretending to be an on-line business.

“The reason on-line items in Australia are so much more expensive than on-line items in America and Europe is that the big on-line operators in Australia are factoring their enormous real estate holdings into the price. A major store with a prominent CBD presence charges for the upkeep of those very expensive premises with every item it sells on-line, despite the fact on-line operators do not need an expensive off-line presence.

“The result is an inflated pricing structure that is, in effect, ripping off Australian on-line shoppers.

“To add insult to injury, because these major off-line businesses do not understand the internet, their websites can be difficult to use. Websites with too many hoops for the user to jump through, means consumers are also being robbed of the convenience factor.

“The model being employed by some unscrupulous operators is to source the cheapest goods possible, almost invariably from China, and sell them for top price to an unsuspecting and trusting public. Or worse, open online virtual stores in China or elsewhere, taking away even the retail jobs from Australia.

“The solution is to build a transition or bridge between online and off line shopping in Australia. It will need honesty in pricing and ramping up the quality of the Australian live help online service to buyers. Our research has established Australian consumers would rather buy on-line from a local supplier at a fair price coupled to great service. Wherever possible WallCann sources and sells Australian made.

“Paying the GST is a minor issue, quality local Australian support and services are much more important.”

WallCann 365 is an Australian owned internet platform designed for local businesses to embrace the internet and sell not only to fellow Australians but to a world audience, particularly China, UK and America.

About WallCann 365
WallCann 365 is an Australian owned internet platform designed for small to medium sized businesses to sell worldwide via the internet.

The Engineering team at WallCann researched the best specification and arranged for manufacture. The units were produced, tested and certified arrived into stock in March. WallCann received the range, double tested them and offered the new transformers for sale online in PerformanceShop.com.au to test the market acceptance of the product.

Performance Shop uploaded the range onto WallCann 365 sales and marketing platform at 2.00pm, switched on the online marketing at 2.05pm and generated the first sale at 2.10pm.
Imagine doing this with new lines each month each increasing revenues by thousands of dollars each month?

If this interests you then please enquire about WallCann 365 sales updating and adding new lines continuously and seamlessly in real time..

Email support@wallcann.com or call us on 1300 799 455 to have a chat with us on how we can help your web development and marketing needs beyond design.

Google made one of the biggest changes ever to its search results last month now called the “Panda Update” which immediately had a noticeable effect on many Web properties that rely on the world’s biggest search engine to drive traffic to their sites.”

CNN advise that “The major tweak aims to move better quality content to the top of Google’s search rankings. The changes will affect 12% of Google’s search results, the company said in a blog post on 24th Feb 2011.

Comments from site operators lit up on the WebmasterWorld.com forum starting on Wednesday. Many webmasters complained that traffic to their sites dropped dramatically overnight, and others expressed concern that they can’t adapt quickly enough to Google’s changes to its algorithm.”

Sunny Rajgopal WallCann’s SEM Manager states that “WallCann 365 marketing platform SEO Services, don’t rely on links from low quality farms, we have always focussed on providing good quality content.”

A few “Big Media Companies” have produced mass numbers of “articles” to try and dominate search results, but those articles are often low quality.

Sunny went on to say, “At WallCann we have learnt that good quality and original content will get good search rankings regardless of media, be it Blog, News Article or Press Release. We have never simply added thousands of articles, just to cover up our SEO keywords. WallCann’s strategy is always built on white hat SEO and in building relevant content. “

As an example Sunny referred to the high relevance scores for the TIA website articles, where many TIA members and subscribers are encouraged to constantly add their own fresh original content.

WallCann is tracking the development of this most significant of Google’s search algorithm updates. Drew Canning, WallCann Operation Director said, “We are watching the rise of WallCann web builds as they get pushed higher up in free search for relevant content and keyword searches.”

WallCann also collates feedback from their many advocates to add to their bank of SEO knowledge. This information is then disseminated via WallCann’s social media Facebook, blog and advocate newsletters.

One such non-profit organisation that has found a new way to raise funds is Solar Spirit Australia, an initiative of TAFE SA. Solar Spirit relies on the funding of sponsors and donations from the public to support the World Solar Challenge and the development of a competitive Solar Car.

TAFE SA has contracted leading web sales development company WallCann to launch a Solar Spirit online shop as a way to generate funds from the proceeds of the sale of their sponsors products and services. This initiative not only generates funds for Solar Spirit but also provides support to their sponsors.Read the Solar Spirit Case Study over here

TAFE SA Adelaide North Institute has been involved in renewable energy and has participated regularly in the Darwin to Adelaide Solar Challenge with locally built and commissioned vehicles. By embedding the solar car project into education programs, the project is both economical and practical. However, funding from sponsorship and donations provides the extra funds needed to build a competitive car.

By purchasing sponsor products and services on the Solar Spirit Online Shop, the public can receive big savings. Plus proceeds from sales contribute to the Solar Spirit and help TAFE SA build their top class solar powered car by purchasing products and services from the Shop.

Mark Ready TAFE SA Solar Project, said “The involvement of sponsors assists TAFE SA to meet the project cost of competing in the World solar Challenge”.

Redarc, a power conversion specialist company, has worked in conjunction with the TAFE SA Solar Challenge program. Anthony Kittel Managing Director Redarc said “It’s great to see students involved in developing technology skills. Redarc hope this program will encourage students to enrol in TAFE SA technology and renewable energy programs and in the process help make Solar Spirit competitive.”

WallCann has helped formulate the cause marketing strategy to support Solar Spirit Australia, working with TAFE SA to build an innovative Solar Car. Clive Wallace Managing director WallCann said, “It’s great to see the students learning practical skills and having fun building a solar technology outcome. WallCann is proud to be a major sponsor and through the web shop generate sustainable revenue.”

QR Code for Solar Spirit Australia

The Solar Spirit Australia team will be at next week’s Caravan and Camping Show to display their talents and show the public how they can help generate funds for the project via their online shop. Clive Wallace said, “WallCann will be testing the use of QR codes displayed on live TV, posters and balloons. A viewer can link directly online to the SolarSpiritAustralia.com web shop at the Caravan and Camping Show, just by pointing their mobile phone at a balloon.”

Below are few tips to help you increase traffic back to your site:

• Original Content Pages- Coin a new term or phrase. This gives you a chance to be the first to discuss some new topic in your niche and create Content pages around them
• Treat Every New Article Like It’s Reaching a New Audience - Target those visitors who haven’t read any of your content before. By doing that, you’ll increase your chances of making contact with that audience
• Explore using new keywords - There could be hundreds, maybe thousands of web surfers out there looking for information similar to what you’re offering. You just haven’t found them yet. See what keywords you are currently targeting and stay open to using new keywords to reach a new audience in your content.
• Reviving Past Content Pages - Over the long haul, old article content brings in steady traffic. These types of articles should be your main focus. Use them to build the foundation of your article inventory. Timely articles may bring in more views initially, but the number of new views each month will taper off eventually.
• Stay in Tune With Trends - Take time to research current keyword trends. If you’re just starting out, try keyword research tools like Word tracker, Google Keyword Tool. Once you have a substantial article inventory, you can use the stats from these keywords tools to determine the most popular keywords, that you can use in your content.