It is now becoming increasingly difficult for non-profit organisations to raise funds to provide the services they deliver to their community. Funding and sponsorship is now limited so non-profits are either being forced to close or to find new ways to raise funds without relying on corporate sponsorship or the support of the public.

One such non-profit organisation that has found a new way to raise funds is Solar Spirit Australia, an initiative of TAFE SA. Solar Spirit relies on the funding of sponsors and donations from the public to support the World Solar Challenge and the development of a competitive Solar Car.

TAFE SA has contracted leading web sales development company WallCann to launch a Solar Spirit online shop as a way to generate funds from the proceeds of the sale of their sponsors products and services. This initiative not only generates funds for Solar Spirit but also provides support to their sponsors.Read the Solar Spirit Case Study over here

TAFE SA Adelaide North Institute has been involved in renewable energy and has participated regularly in the Darwin to Adelaide Solar Challenge with locally built and commissioned vehicles. By embedding the solar car project into education programs, the project is both economical and practical. However, funding from sponsorship and donations provides the extra funds needed to build a competitive car.

By purchasing sponsor products and services on the Solar Spirit Online Shop, the public can receive big savings. Plus proceeds from sales contribute to the Solar Spirit and help TAFE SA build their top class solar powered car by purchasing products and services from the Shop.

Mark Ready TAFE SA Solar Project, said “The involvement of sponsors assists TAFE SA to meet the project cost of competing in the World solar Challenge”.

Redarc, a power conversion specialist company, has worked in conjunction with the TAFE SA Solar Challenge program. Anthony Kittel Managing Director Redarc said “It’s great to see students involved in developing technology skills. Redarc hope this program will encourage students to enrol in TAFE SA technology and renewable energy programs and in the process help make Solar Spirit competitive.”

WallCann has helped formulate the cause marketing strategy to support Solar Spirit Australia, working with TAFE SA to build an innovative Solar Car. Clive Wallace Managing director WallCann said, “It’s great to see the students learning practical skills and having fun building a solar technology outcome. WallCann is proud to be a major sponsor and through the web shop generate sustainable revenue.”

QR Code for Solar Spirit Australia

The Solar Spirit Australia team will be at next week’s Caravan and Camping Show to display their talents and show the public how they can help generate funds for the project via their online shop. Clive Wallace said, “WallCann will be testing the use of QR codes displayed on live TV, posters and balloons. A viewer can link directly online to the SolarSpiritAustralia.com web shop at the Caravan and Camping Show, just by pointing their mobile phone at a balloon.”

WallCann Advocates research and evaluate products and services of interest to them. Then, as a Prosumer (an informed savvy consumer), write independent feedback, from their personal experiences.
Today, consumers are in control products, brands and messages. The leaders of this seismic shift are the members of the world wide social web - the bloggers, micro bloggers, forum posters, social networking participants like Facebook, Twitter..etc

Prosumer advocates are the online influencers that marketers must acknowledge, respect and develop relationships with in order for their products and brands to thrive.

The WallCann Rewards platform is built by experienced advocates to provide profitable marketing solutions for advocates across a wide range of products and services ranging from Health, Electronics, Finance, Community , Training..etc

WallCann.com e-solutions business model has enjoyed a 5 fold growth in 5 years since inception. Founded in Australia, WallCann is spreading to N America and China operations. Currently, WallCann Rewards has over 3000 Prosumer Advocates. We want to expand to 3 million Prosumer Advocates over the next 3 years and build on the many current successes and testimonials.

WallCann takes utmost care while selecting its partners and follows development steps for consumers to join our growing brand of Prosumer Advocate:

As our Prosumer Advocate, you can benefit from:

• Profit from a great hobby - Top part time WallCann Advocates earn over $1,000 per month for activity they enjoy in their own homes and of great value to their community.
• Online Shopping Channel - You can choose add a Unique Shopping channel to your website, powered by WallCann Rewards
• Content - WallCann also can supply you with content managed website that you own. The website takes the headache out of learning web development skills. The software allows you to add your own content and images. Alternatively, you can upload content, products, services and marketing tools from our numerous brands, advertising, marketing and sales programs in WallCannRewards.
• Brand Image- You can benefit from WallCann brand building marketing programs.
• Choice of Promotion – Choose to promote products within WallCann using different promotional tools like Pay per Click, Email Marketing, Link Building, SEO and Social Commerce to assist you to leverage social media like Google, Facebook and Twitter.
• Dedicated Online Support – Team of our dedicated Advocate Manager and support staff will make sure that help is only an email, online chat or a phone call away!
• Commissions for life – Advocate commissions are paid for life of the buyer inside WallCannRewards program.
• Real-time tracking – WallCann’s up-to-date real time analytics

You can easily Jump-start your earnings with WallCann by following any or all of the below 3 simple steps.

1: If you have a website and wish to be an advocate, all you need to do is

• Register with https://wallcannrewards.com/join-up

• Add banners and text links on your website to promote a vast range of products from various categories namely Electronics, Health, Finance, Leisure and Community..

• We recommend you select products that are currently showing high revenue and returns, such as Power inverters, Battery Chargers, Jump starters, Solar panels,. Pedometers, Webcams,. Compression stockings, Mobility aids

• WallCann.com also provides an optional Content Management System (CMS). These purpose built websites take away the need to learn about html to develop your website. All the formatting is done for you and you can easily edit formats if you wish. The most important feature is that WallCann CMS websites provide the access to upload content, products, services and a suit of marketing tools, including our numerous product lines, marketing and sales programs.

2: If you don’t have a website currently you can still promote products and earn commissions by -

• Running PPC Campaigns on Google.
Click here to create an Google PPC Account and investing a basic amount for the same to promote the products and services in WallCann Rewards.

• Email Marketing - Promoting Links through forums and through a banner on the footer of you email signature using your very own affiliate codes provide by WallCann Rewards.

• Using Social Commerce Promotions by - Identify key online influencers for your favourite product, brand or business (ie: Refer www.WallCannrewards.com and select your program.
• Write about the benefits offered (e.g., write an email or a twitter referral, try out product samples and give opinions, etc.).
• Become involved in the online conversation by interacting directly with the program managers and with the manufacturers.
• Develop great relationships with people running an affiliate Prosumer advocate program, interacting with them, learning and contributing useful information to potential consumers who need that product or service.
• Become a part of the social web and leverage opportunities by creating your own branded destinations such as an interactive WallCann.com esolution website with content management system, including feeds from Twitter profile, blog, YouTube channel, Facebook group or fan page, LinkedIn group, podcast etc.

Pay Per Click Advertising -
An excellent medium to target users who are looking for what you are selling

Services like Google, Yahoo and MSN typically sell listings on a cost-per-click (CPC) basis , which gives the advertiser to control their budgets but also gives total control on which keywords to bid on.

Steps to be taken for a successful PPC campaign.

1: Ad Copy
The primary purpose of any on line ad copy is to get a user to click through to visit your website. Before creating your ads you need to determine your target market and keyword selections. If your company focuses on a specific market niche, The ad you create should include your main keywords either in the title or near the beginning of the body text.

Draw attention by using call to action phrases and words that provoke enthusiasm and response. For Eg Use phrases like “Save on DVDs,” “Get cheap stereos,” or “Join now for 20% discount,” etc. Just be cautious and be sure to follow Google’s Guidelines

2: Before writing the text ads: The following steps can be followed before writing a Text ad
• Prepare and finalize your keyword list.
• Identify the immediate benefits that your product or service will offer the web user.
• Think about what you want the searcher to do after they have read your ad

3: Writing text ads: The following steps can be followed while writing a Text ad
• Use keywords in the ad title and in the ad copy,
• Include a call to action such as Join now
• Make sure the message in the ad extends to the page your customers land on after they click on your ad.

4: Ad Positions Keep in mind the following in regards to monitoring and tracking your ad positions
• Carefully monitor your ad position, Cost Per Click , and Click Through Rate. Your Cost Per Click or CPC is your Total Cost divided by your Total Click. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.
• A higher CTR and higher CPC results in higher positioning

5: Tracking In WallCann Rewards:
The first step to a successful PPC campaign is to track each keyword, this is done by having tracking id and a Url of relevant landing page. for every keyword that runs in the campaign. This will help in knowing keyword performance and the returns, which will help in reducing the cost.
Eg: Inverters: http://performanceshop.com.au/a/1362/z/google-ppc/power-inverters.html
Where z is the zone defined by you, in this case google-ppc

Some benefits of using PPC:
• Exposure on the net - Your website ads would appear next to Search Results
• Pay for Targeted Success – Launching a PPC campaign guarantees that you will only be paying for the people who are genuinely interested and decide to click through to your Ad.
• Immediate Results – When managed correctly a PPC campaign can produce significant results in a short period of time, sometimes even minutes.
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We bought 2 too many tickets for our group from WallCann. So we have decided to give them away to a deserving cricket lover.

Send an email to AdelaideAshes@wallcann.com stating why you deserve the tickets.
Subject: Adelaide Ashes Tickets
Event: Australia vs England - Second Vodafone Ashes Test
Date: Sat 4 Dec 2010 10:30am
Venue: Adelaide Oval
The team at WallCann Rewards will select the winner based on their own subjective decisions. The decision will be final.
Winner will be contacted by email or phone (if you remember to include it in your email) on Friday 26th November 2010.

Make us laugh or cry or try bribery (kidding).

This is not a competition and the only rule we are following are our own.

PS. You will not have to sit with our group of crazies.

The South Australian Amateur Football League proudly brings a Community Shop to you, so you can support the SAAFL club of your choice!

Using the WallCannRewards system SAAFL members can now shop online with their purchases supporting the club of their choice.

Also  available in the online store is  the new book We are the Amateurs…
A Century in the Making

SAAFL has launched a book We are the Amateurs… A Century in the Making as part of its centenary celebrations in 2011. Focusing on the culture of amateur football. Written by Ashley Porter, there are 208 pages and almost 100 magnificent images.

The CommunityShop.net is a great example of a community interest that needs to find additional ways of fundraising. WallCannRewards is uniquely designed to provide additional income for clubs, causes, and organisations.

The SAAFL are able to select which products to show in their site CommunityShop.net from the diverse range of products available in WallCannRewards. They also can easily add products to member newsletters to help support the clubs.

If you play amateur football in South Australia please visit the new online store.