Email serves many different functions and the structure of that communication can be very important.

Tips for a business email

1.  ALWAYS put as first paragraph what you want the recipient to do.

Then you can expain at any length the reasons and details.

Just this simple step will increase productivity and reduce confusion.

2.  If there is no action required, please start email with For your information only. That way those you correspond with know that they will be kept informed and when they need to act.

I know this seems simple but when applied it streamlines email communication.

3.  Also make sure to keep the subject of the email relevant to the current content. Frequently in back and forth emails the subject can vary away from original email subject. This makes filing and searching more complex.

4.  Take the time to re read an email before you send.  It is amazing how a small typo can change the meaning of a message.

5.  If you are a WallCannRewards Advocate remember to include a link to your site or best selling products where relevant in your signature.  That way every email you send can be adding to your income.

The most useful and abused tool of internet communication is email.

Develop the best practice and train your staff to see a leap in productivity.

Most people have never been taught the basics of effective management of email communication. On seeing the lack of email management in all business WallCann now runs workshops to address this problem.

Simple repeatable systems will save 30 minutes to 1 hour a day. Stress relief for people feeling overwhelmed by the load of emails they have sitting waiting to be dealt with in their inbox.

The workshop also trains people in the use of Outlook to manage time. It is always great to watch the lights go on and stress disappear as people in all roles see the practical benefit of the workshop in their life.

Contact Mason College if you would like to participate or set up a workshop for your office.

For suppliers - when WallCannRewards system builds your online sales you need to be readywith best practice email and time management.
Also if you are earning income as an advocate in WallCannRewards make sure you growth is not hindered by bad email habits.

If you are not in Adelaide these books can also help.
Reduce Email Overload Email Smart Free Download

Or for self starters the complete set
Email Management Complete Set Outlook 2007 by Email Smart

Checked your webstats lately and noticed that the big majority of searches these days are arriving courtesy of Google searches. If you are not getting many searches, then it is time to review why.

If you come across different search results at different times of the day, Make sure you are not logged into your Google account when searching, also have the personalization turned off and search history and even cookies deleted

However, if you were logged out and still seen a glimpse of your site ranking well, then not so well minutes later, that can be due to the search results were served from either a fresher Data Centre (DC) or an older Data Centre, depends.

There are three things that come into play that determine if your website is visible to your target markets during a Google dance:

- The GOOGLE dance as we call it, is when Google updates its search algorithms, ie search engine results page (SERP) experiences rapid changes, served from different DCs every few minutes
- New Algogorithm changes present searchers with different than normal SERPs
- Old and New DCs (New infrastructure DCs) both serving results with the new DCs being updated concurrently

Re-ranking of sites as we go, some are going further down due to:

a) - Large sites with 0000s of pages being re-assessed after the re-harvest, hence probably only 10-50%+ of pages processed along with their back link profile which means 10-50%+ of their overall power is missing and not yet available to add to the overall trust rank and authority

b)- The new algorithm, sites are scoring differently, assessed and measured differently, hence some of the power which was helping large sites was from backlinks, some of those backlinks are now slightly devalued or discounted, but some may be elevated but need time for the total-recall to gain back better (or worse) rank

Some are going higher up due to:

a)- Other sites have to take the place of sites being re-indexed and re-ranked, in most cases smaller and faster re-indexable sites while the infrastructure update is gathering pace

b)- New Algorithm update seem to prefer original onsite unique content even more than ever, large ecommerce sites for example tend to have product titles similar to other ecommerce sites, selling bestselling books for example, only the author him/herself are the originals. Other 000s of ecommerce sites and their stores are unique sites, but the book they are selling is available on other 000s of sites, hence it rests on added original content to support the site.

What WallCann recommend to our Prosumer Advocate websites -

As an example, you might say, I sell machinery or technology and WallCann Rewards has provided a store, a shopping cart with good design, Robust CMS and good customer service and that’s all that’s needed.

Well not quite. What the new Google algorithm is saying to us, differentiation, differentiation, differentiation with plenty of innovative ways of keeping users onsite and frequently coming back. Most importantly, you need to keep users bookmarking and recommending your site.
This ties in nicely with what we thought about this new Algorithm updates, being powered either partly or wholly by the use of AI (Artificial Intelligence), titles and description are now only a small reliable pointer, GOOGLE decides which should come at the top mostly from users experience and this is pure AI.

As Prosumer advocates we drive to supermarkets and pick goods off the shelf and carry them to the check out to pay. We drive into service stations and pump petrol, check tyres, put coolant into our radiators and check our own oil and proceed to the checkout counter to pay. We also visit the online bank or ATM, complete our own direct deposits and payments. We book our own travel and accommodation online and we fill in consumer surveys and then we pay at the purchasing gateways. More and more consumers are doing value added for producers and at the same time sharing our experiences, good and bad, with others.

Have you ever been so happy with an everyday product or service that you have referred family, friends and associates to a particular vendor? Imagine if you found a vendor so appreciative of your advocacy they would be willing to pay you to publish your views. You could learn how to turn your every day experience into an advocate referral activity and earn a steady stream of cash, to save or spend as you wish!

From these few examples of prosumer advocacy, we can see that most consumers have simultaneously become a producer (one who does the work) and an advocate (one who promotes, refers and transfers experience to others). In other words we do a lot of work, generally as unpaid PROSUMER ADVOCATES!!

WallCann has studied this trend and increasing frequency and nature of unpaid work. So, we thought that it was about time for WallCann’s prosumer advocates to be properly recognised and get a better deal! We invite you to find out more about generating a prosumer advocate income stream.

Please visit here and join. Become a WRAPA (WallCann Rewards Affiliate Prosumer Advocate), it is easier than it sounds!

A new era of internet sales and marketing has dawned and a whole new industry is emerging that is desperately short of skilled people. The places of higher education are just coming to terms with the skills that are required for this online industry. In this situation the students often become the teachers.

Today, consumers are in control of products, brands and messages. The leaders of this seismic shift are the members of the world wide social web. They are the bloggers, microbloggers, forum posters, social networking participants. These knowledge era leaders who produce and use products and services (producers and consumers or prosumers) spread messages, influence people, and drive global demand (advocates).

Prosumer Advocates (also referred to as online publishers, affiliates and promoters) are the online influencers that organisations must now acknowledge, respect and develop relationships with if they want their brands to thrive. The high level step for you to leverage your power as a Prosumer Advocate is to learn about online marketing from successful online companies, like Google, Amazon, Ebay and WallCann.

Online Marketing is where a business rewards you for each new customer and sale they gain from your research, editorials, advocacy, advertising and or promotion. Basically a well managed way of earning money for products and services that you promote.

The concept of revenue sharing — paying for referred sales— predates affiliate marketing and the Internet.  When you buy advertising space on TV, Radio and Newspapers you are paying the advertising media owners for sending you their viewers and readers. You pay for the media in advance, regardless of sales generated from the advertising.
By comparison, the internet provides an excellent mechanism for tracking, measuring and rewarding the delivery of customers. So in a win win for organisations and Prosumer Advocates payment for promotion occurs once the sale is transacted. This helps relatively small organisations to compete more effectively and introduce many new products.

Amazon is an example of an early Prosumer Advocate (affiliate) program. Amazon launched its associate program in July 1996. Amazon affiliates placed banners or text links and added relevant reviews on their own site for individual books linked directly to the Amazon webpages. As visitors click from their affiliates’ websites through to Amazon and then purchased a book, the Advocate (affiliate) is paid a commission.

Online marketing has grown quickly and WallCann has many programs offering payments for Advocates. These Advocates just advertise directly to our websites or build their own websites, with research content and comparison reviews.

WallCann Head Office is in Adelaide and employs a team of talented people building and managing online marketing solutions. WallCann also works with over 500 Prosumer Advocates worldwide. To get started as a Prosumer Advocate the cost is minimal and mainly requires time.  It is not physically demanding so suits those who have restricted mobility.