Archive for the ‘Prosumer Advocate’ Category

What to track in your Email Marketing

Wednesday, December 22nd, 2010

If you market by email make sure you are checking the following points:

  1. Always work out what most wanted response is and check that it is clear in the content before you send.
  2. Always have at least one other person check the email before you send out to any large database.
  3. Only send to email addresses you have permission to use. WCR uses double opt in subscription to check legitimacy of every address.
  4. Make sure every email carries a working unsubscribe link.
  5. Provide contact details in every email particularly it you use a No-Reply address to send.
  6. Track every action from any link in the email. WCR are able to see how many times any link is clicked on. This will help with identifying what interests your subscribers and changes in interests over time. For example we know there is a definite and increasing  interest in the SEO tips we send to our advocates every month.
  7. Add tracking code to any sales link so if sales occur you can track back to how well each promotion works. This provides a direct $ value to each email promotion.
  8. Keep a spreadsheet with info on Date, Subject, Total Sent, Viewed, Actioned, Bounced, Unsubscribed, Results (Sales or other). This will help you to see what works best in creating the wanted response.

Best results are achieved if the email targets specific interests of the particular group. So when gathering members make sure you know why they are joining.

Increase your earning power as a WallCann Advocate

Monday, December 13th, 2010

WallCann Advocates research and evaluate products and services of interest to them. Then, as a Prosumer (an informed savvy consumer), write independent feedback, from their personal experiences.
Today, consumers are in control products, brands and messages. The leaders of this seismic shift are the members of the world wide social web - the bloggers, micro bloggers, forum posters, social networking participants like Facebook, Twitter..etc

Prosumer advocates are the online influencers that marketers must acknowledge, respect and develop relationships with in order for their products and brands to thrive.

The WallCann Rewards platform is built by experienced advocates to provide profitable marketing solutions for advocates across a wide range of products and services ranging from Health, Electronics, Finance, Community , Training..etc

WallCann.com e-solutions business model has enjoyed a 5 fold growth in 5 years since inception. Founded in Australia, WallCann is spreading to N America and China operations. Currently, WallCann Rewards has over 3000 Prosumer Advocates. We want to expand to 3 million Prosumer Advocates over the next 3 years and build on the many current successes and testimonials.

WallCann takes utmost care while selecting its partners and follows development steps for consumers to join our growing brand of Prosumer Advocate:

As our Prosumer Advocate, you can benefit from:

• Profit from a great hobby - Top part time WallCann Advocates earn over $1,000 per month for activity they enjoy in their own homes and of great value to their community.
• Online Shopping Channel - You can choose add a Unique Shopping channel to your website, powered by WallCann Rewards
• Content - WallCann also can supply you with content managed website that you own. The website takes the headache out of learning web development skills. The software allows you to add your own content and images. Alternatively, you can upload content, products, services and marketing tools from our numerous brands, advertising, marketing and sales programs in WallCannRewards.
• Brand Image- You can benefit from WallCann brand building marketing programs.
• Choice of Promotion – Choose to promote products within WallCann using different promotional tools like Pay per Click, Email Marketing, Link Building, SEO and Social Commerce to assist you to leverage social media like Google, Facebook and Twitter.
• Dedicated Online Support – Team of our dedicated Advocate Manager and support staff will make sure that help is only an email, online chat or a phone call away!
• Commissions for life – Advocate commissions are paid for life of the buyer inside WallCannRewards program.
• Real-time tracking – WallCann’s up-to-date real time analytics

You can easily Jump-start your earnings with WallCann by following any or all of the below 3 simple steps.

1: If you have a website and wish to be an advocate, all you need to do is

Register with https://wallcannrewards.com/join-up

Add banners and text links on your website to promote a vast range of products from various categories namely Electronics, Health, Finance, Leisure and Community..

We recommend you select products that are currently showing high revenue and returns, such as Power inverters, Battery Chargers, Jump starters, Solar panels,. Pedometers, Webcams,. Compression stockings, Mobility aids

WallCann.com also provides an optional Content Management System (CMS). These purpose built websites take away the need to learn about html to develop your website. All the formatting is done for you and you can easily edit formats if you wish. The most important feature is that WallCann CMS websites provide the access to upload content, products, services and a suit of marketing tools, including our numerous product lines, marketing and sales programs.

2: If you don’t have a website currently you can still promote products and earn commissions by -

• Running PPC Campaigns on Google.
Click here to create an Google PPC Account and investing a basic amount for the same to promote the products and services in WallCann Rewards.

• Email Marketing - Promoting Links through forums and through a banner on the footer of you email signature using your very own affiliate codes provide by WallCann Rewards.

• Using Social Commerce Promotions by - Identify key online influencers for your favourite product, brand or business (ie: Refer www.WallCannrewards.com and select your program.
Write about the benefits offered (e.g., write an email or a twitter referral, try out product samples and give opinions, etc.).
Become involved in the online conversation by interacting directly with the program managers and with the manufacturers.
Develop great relationships with people running an affiliate Prosumer advocate program, interacting with them, learning and contributing useful information to potential consumers who need that product or service.
Become a part of the social web and leverage opportunities by creating your own branded destinations such as an interactive WallCann.com esolution website with content management system, including feeds from Twitter profile, blog, YouTube channel, Facebook group or fan page, LinkedIn group, podcast etc.

Increase your earning power as a WallCann Advocate

Monday, December 13th, 2010

WallCann Advocates research and evaluate products and services of interest to them. Then, as a Prosumer (an informed savvy consumer), write independent feedback, from their personal experiences.
Today, consumers are in control products, brands and messages. The leaders of this seismic shift are the members of the world wide social web - the bloggers, micro bloggers, forum posters, social networking participants like Facebook, Twitter..etc

Prosumer advocates are the online influencers that marketers must acknowledge, respect and develop relationships with in order for their products and brands to thrive.

The WallCann Rewards platform is built by experienced advocates to provide profitable marketing solutions for advocates across a wide range of products and services ranging from Health, Electronics, Finance, Community , Training..etc

WallCann.com e-solutions business model has enjoyed a 5 fold growth in 5 years since inception. Founded in Australia, WallCann is spreading to N America and China operations. Currently, WallCann Rewards has over 3000 Prosumer Advocates. We want to expand to 3 million Prosumer Advocates over the next 3 years and build on the many current successes and testimonials.

WallCann takes utmost care while selecting its partners and follows development steps for consumers to join our growing brand of Prosumer Advocate:

As our Prosumer Advocate, you can benefit from:

• Profit from a great hobby - Top part time WallCann Advocates earn over $1,000 per month for activity they enjoy in their own homes and of great value to their community.
• Online Shopping Channel - You can choose add a Unique Shopping channel to your website, powered by WallCann Rewards
• Content - WallCann also can supply you with content managed website that you own. The website takes the headache out of learning web development skills. The software allows you to add your own content and images. Alternatively, you can upload content, products, services and marketing tools from our numerous brands, advertising, marketing and sales programs in WallCannRewards.
• Brand Image- You can benefit from WallCann brand building marketing programs.
• Choice of Promotion – Choose to promote products within WallCann using different promotional tools like Pay per Click, Email Marketing, Link Building, SEO and Social Commerce to assist you to leverage social media like Google, Facebook and Twitter.
• Dedicated Online Support – Team of our dedicated Advocate Manager and support staff will make sure that help is only an email, online chat or a phone call away!
• Commissions for life – Advocate commissions are paid for life of the buyer inside WallCannRewards program.
• Real-time tracking – WallCann’s up-to-date real time analytics

You can easily Jump-start your earnings with WallCann by following any or all of the below 3 simple steps.

1: If you have a website and wish to be an advocate, all you need to do is

Register with https://wallcannrewards.com/join-up

Add banners and text links on your website to promote a vast range of products from various categories namely Electronics, Health, Finance, Leisure and Community..

We recommend you select products that are currently showing high revenue and returns, such as Power inverters, Battery Chargers, Jump starters, Solar panels,. Pedometers, Webcams,. Compression stockings, Mobility aids

WallCann.com also provides an optional Content Management System (CMS). These purpose built websites take away the need to learn about html to develop your website. All the formatting is done for you and you can easily edit formats if you wish. The most important feature is that WallCann CMS websites provide the access to upload content, products, services and a suit of marketing tools, including our numerous product lines, marketing and sales programs.

2: If you don’t have a website currently you can still promote products and earn commissions by -

• Running PPC Campaigns on Google.
Click here to create an Google PPC Account and investing a basic amount for the same to promote the products and services in WallCann Rewards.

• Email Marketing - Promoting Links through forums and through a banner on the footer of you email signature using your very own affiliate codes provide by WallCann Rewards.

• Using Social Commerce Promotions by - Identify key online influencers for your favourite product, brand or business (ie: Refer www.WallCannrewards.com and select your program.
Write about the benefits offered (e.g., write an email or a twitter referral, try out product samples and give opinions, etc.).
Become involved in the online conversation by interacting directly with the program managers and with the manufacturers.
Develop great relationships with people running an affiliate Prosumer advocate program, interacting with them, learning and contributing useful information to potential consumers who need that product or service.
Become a part of the social web and leverage opportunities by creating your own branded destinations such as an interactive WallCann.com esolution website with content management system, including feeds from Twitter profile, blog, YouTube channel, Facebook group or fan page, LinkedIn group, podcast etc.

Tips for a Successful Pay Per Click Advertising Campaign

Wednesday, November 10th, 2010

Pay Per Click Advertising -
An excellent medium to target users who are looking for what you are selling

Services like Google, Yahoo and MSN typically sell listings on a cost-per-click (CPC) basis , which gives the advertiser to control their budgets but also gives total control on which keywords to bid on.

Steps to be taken for a successful PPC campaign.

1: Ad Copy
The primary purpose of any on line ad copy is to get a user to click through to visit your website. Before creating your ads you need to determine your target market and keyword selections. If your company focuses on a specific market niche, The ad you create should include your main keywords either in the title or near the beginning of the body text.

Draw attention by using call to action phrases and words that provoke enthusiasm and response. For Eg Use phrases like “Save on DVDs,” “Get cheap stereos,” or “Join now for 20% discount,” etc. Just be cautious and be sure to follow Google’s Guidelines

2: Before writing the text ads: The following steps can be followed before writing a Text ad
• Prepare and finalize your keyword list.
• Identify the immediate benefits that your product or service will offer the web user.
• Think about what you want the searcher to do after they have read your ad

3: Writing text ads: The following steps can be followed while writing a Text ad
• Use keywords in the ad title and in the ad copy,
• Include a call to action such as Join now
• Make sure the message in the ad extends to the page your customers land on after they click on your ad.

4: Ad Positions Keep in mind the following in regards to monitoring and tracking your ad positions
• Carefully monitor your ad position, Cost Per Click , and Click Through Rate. Your Cost Per Click or CPC is your Total Cost divided by your Total Click. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.
• A higher CTR and higher CPC results in higher positioning

5: Tracking In WallCann Rewards:
The first step to a successful PPC campaign is to track each keyword, this is done by having tracking id and a Url of relevant landing page. for every keyword that runs in the campaign. This will help in knowing keyword performance and the returns, which will help in reducing the cost.
Eg: Inverters: http://performanceshop.com.au/a/1362/z/google-ppc/power-inverters.html
Where z is the zone defined by you, in this case google-ppc

Some benefits of using PPC:
• Exposure on the net - Your website ads would appear next to Search Results
• Pay for Targeted Success – Launching a PPC campaign guarantees that you will only be paying for the people who are genuinely interested and decide to click through to your Ad.
• Immediate Results – When managed correctly a PPC campaign can produce significant results in a short period of time, sometimes even minutes.
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Emergence Of Social Media Marketing(SMM)

Wednesday, October 13th, 2010

The emergence of Social Media Marketing (SMM) has created something of a split in the Search Engine Optimisation (SEO) community.

For example, many old time technical SEO people wish that Twitter would just go away. They have spent many years learning how to get rankings for their website with technically sound changes to their site’s architecture, content and backlinks - and they don’t want to mess around with Social Media Marketing.

To this type of SEO mind-set, when Social Media Marketing people speak, it sounds like they might be speaking in a foreign dialect from another planet!! .
Many SEO driven experts and agencies are puzzled that Google would take so much interest in Social Media!

Many web marketers got it early on and they embraced social marketing. Yes, it is more challenging to measure. And it’s also more like traditional offline marketing - it’s all about generating buzz, engaging your market, listening to feedback. In short it’s about other people, meeting them (at least virtually) and making some friends.
Social Media Marketing is all about Building contacts with real people is. You can’t do everything yourself. If you think you can, you will fail. You need people who will follow you and trust in you. You need people who will bring friends to your business and who will get the word out when you need it. For these new breed of marketers and people , we here at WallCann have coined a term known as “Prosumer Advocate”

Google is watching and measuring social media. You can’t simply broadcast your marketing message on Twitter, Facebook, a blog or YouTube. If you don’t really have the human relationships for support, or you can’t maintain them, then your “broadcast message” will not “go viral”. It will not generate the kind of secondary, follow-up signals (including editorial backlinks!) that then show Google a real interest in your core message from around the marketplace. You just become the TV commercial that gets lost.

This is a paradigm shift that not every web marketeer can make.
Google does reward the site that has both going for it - effective SEO and effective SMM. It’s getting harder and harder to do effective SEO without some SMM effort in the mix.

We here at WallCann train people and manage number of campaigns for different business by applying a 360 degree approach to web marketing using a mix of different marketing techniques like Search Engine Marketing, Search Engine Optimisation and Social Media Marketing all together and never in isolation to increase throughput and ROI back to a business.

Please do visit our various social media pages on Twitter , Facebook as well to get a better understanding as to how to build a Social Media Campaign

To understand and use different marketing techniques and apply them to your website ,please contact us at sunny@wallcan.com or call us at 8 8352 7092 for a no obligation free quote .