Q. What is the Embed System and what can I use it for?
The Embed System is designed to open up alternative promotional methods for you, as well as overcome some bottlenecks in the current way we work with Advocates that currently do not have a CMS or are looking for a better option.
The Embed function is ideal for quickly dropping product information onto a blog or similar site, and being automatically updated, you are not being constantly harassed by us to update product prices or delivery options.
We have also released 2 additional Embed features, allowing you to display a Buy Button or a Price only. You can access these features once you click the embed button for a particular product in WallCann Rewards. These are designed for use in Product Comparison Tables..Etc The advantage again here of course is that it becomes set and forget from your side. The only time you will need to make a change is when a product becomes permanently unavailable and we remove it from out catalogue.
Q - Do I need any advanced technical skill to use the embed tool?.
No - you don’t need any advanced technical skills.
Just click on the embed button in the specific product in WallCannRewards, choose the embed option of your choice that is available, copy the code produced then paste it in the location you want it to appear on your site. It’s that easy!.
Q – Would I lose control on product content?
The Embed approach is designed to support the Advocate in a number of fundamental ways. Specific product descriptions need to be managed by WallCann or our supplier, as these descriptions set the primary performance expectation and legal obligation with the customer.
The specific performance characteristics of an inverter for example, need to be very precisely presented to ensure both customer expectation and safety are met. It is for this reason that our system is structured so that a customer is always exposed to our product description, prior to purchase.
The role of an advocate in the system would be basically to work around this product information and generate compelling and unique pre-sell pages that precede basic product information and specs
Q - How would this affect my site in terms of SEO?
WallCann has included a NOSCRIPT tag in the Embed feed, to ensure search engines read the original content but do not discount an advocate’s site due to duplicate content.
So you can see that over time an advocate site will get the best of both worlds:
- reliable specific and accurate product content which is never out of date, and is easy to include across a whole range of web activity
- the ability to leverage their own unique content and social network, to generate sales and enquiries.
Q - How does it solve the issue of duplicate content with Search Engines?
WallCann has taken utmost care to ensure that our advocates are not penalised in various Search Engines with duplicate content issue. It is the roll of the Advocate to add unique promotional content around core product description. This can be technical, social, experimental - but typically will focus on the ‘why will this product benefit me’.
It’s for this reason that we push the advocates to generate their own unique pre-sell content around products, which would enable them to rank higher on unique content and keywords as well as stay in the clear from being penalised.
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