Not only does Google continually refine and improve their organic listings for users , Adwords is making leaps and bounds to show the most relevant ads to users.
The latest changes to Google AdWords are more ‘extensions’ options. While still in their infancy, these new ad formats are currently being utilised by WallCann’s Marketing team and are already influencing the way search engine users find information on products sold on the WallCann 365 Platform.
Below are the various Extensions with live examples of WallCann’s Google Campaign run for an advocate site – PerformanceShop.com.au
1. Ad Site links
We’ve already become accustomed to seeing larger sites showing up in the Free Search engine Result Pages with site links – making it much easier to head right to the most important section.
Site Links
Apply this same concept to AdWords and you’ve got Google Site Links. By adding site links into the AdWords ad, advertisers give users the option of clicking on the most relevant options within that site. You can enter upto 10 Site links at once. Although Google will only show maximum 4 links at a time depending on the Search query and relevancy to the Keyword Searched.
2. Location Extensions
These show a physical map and address (as an expansion) within the ad.
- Location Extension
3. Phone Extensions.
Phone extensions are a must have for those whose business relies on phone rather than email or e-commerce interaction. There is an added bonus, if your ad appears on a Smartphone with a full web browser, the user can click on the ad and call directly.
phone-extension
4. Product Extensions
You must register and have your products loaded in Google Merchant Centre, which is free. When the ad appears across the top, users are invited to see your relevant products. Again, there is no fee until they click on the actual products.
WallCann is currently experimenting with this option as well and will share reviews and screenshots once we get our products listed on the Merchant Centre.
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