WallCann has now developed an Embed System(Similar to YouTube) that makes life a lot easier for our advocates. Like YouTube, it provide value to both the host site, and to the users of that site.

We have an Embed system in place which can help you to embed links on your website, and source these product feeds.

This basically helps our advocates to concentrate on the Marketing and Generating Pre-sell content to sell products while leaving the product information, pricing updates , shipping quotes, Pre Order Status..etc to us

To make sure that the Embed tool does not affect your website in any way in terms of SEO..etc, WallCann has made sure the Embed System has the following features.

• Content Visible to Search Engines—The Major SEO Consideration
  You would be aware that on most online forums people do say that embedding feeds using Java Script is not good from an SEO point of view. WallCann has taken care that this does not affect our present set of advocates and has included a NOSCRIPT tag in the embed feed. This helps search engines to read information within the feed and will not affect SEO or rankings in any way.
• Duplicate Content
  Advocates can build around the product information content by adding your own Unique Pre-sell information to suit your website or marketing needs.This solves the duplicate content problem that one might face since most of the advocates pull the same product information.
• Accessibility
  WallCann has made sure that advocates can choose a format that works for the audience you are trying to reach. If blogs or Social Media are important to you, select the appropriate option from our Embed tool.
• Sharing
  In terms of viral marketing, this is the big one. When someone sees your website and product, we now make it easy for them to grab it and put it on their own site.T
  They can you grab the code right from the body of the embed system that has your advocate code already embedded in the product feed. This enables you to build your own advocate down line earning some T2 commissions along the way as well.
• Branding
  The primary goal of your Embed system is to provide clear WallCann branding on products. This in no way would dilute your own website branding , but helps people to know that all logistics ,shipping, customer enquiries and warranty issues will be handled by WallCann. This helps in freeing you from all the hassles and lets you concentrate on what you do best Marketing!!

Browse through a Video Demo as well for a step by step tutorial http://www.youtube.com/watch?v=K9S6sYuOsn4

Not only does Google continually refine and improve their organic listings for users , Adwords is making leaps and bounds to show the most relevant ads to users.

The latest changes to Google AdWords are more ‘extensions’ options. While still in their infancy, these new ad formats are currently being utilised by WallCann’s Marketing team and are already influencing the way search engine users find information on products sold on the WallCann 365 Platform.

Below are the various Extensions with live examples of WallCann’s Google Campaign run for an advocate site – PerformanceShop.com.au

1. Ad Site links
We’ve already become accustomed to seeing larger sites showing up in the Free Search engine Result Pages with site links – making it much easier to head right to the most important section.

Site Links

Apply this same concept to AdWords and you’ve got Google Site Links. By adding site links into the AdWords ad, advertisers give users the option of clicking on the most relevant options within that site. You can enter upto 10 Site links at once. Although Google will only show maximum 4 links at a time depending on the Search query and relevancy to the Keyword Searched.

2. Location Extensions
These show a physical map and address (as an expansion) within the ad.

3. Phone Extensions.
Phone extensions are a must have for those whose business relies on phone rather than email or e-commerce interaction. There is an added bonus, if your ad appears on a Smartphone with a full web browser, the user can click on the ad and call directly.

phone-extension

4. Product Extensions
You must register and have your products loaded in Google Merchant Centre, which is free. When the ad appears across the top, users are invited to see your relevant products. Again, there is no fee until they click on the actual products.

WallCann is currently experimenting with this option as well and will share reviews and screenshots once we get our products listed on the Merchant Centre.