WallCannRewards Blogs
Another use for Google Adwords
Many of us are familiar with using Adwords to gain visitors to our websites or afilliate programs. I am currently running several at the moment for legaids.com. As I am looking at several new websites to promote other product ranges from Wallcann, I have begun several new Adwords campaigns but have structured them differetly. With these I actually don't want click throughs - I am only interested in finding out what search terms people are looking for. I have used the Adwrds tool to generate a large key word list and I have put in 5 cents per click.
Now while I know that you can find this information through other methods, I want to ensure that I am only tracking those searches from Australia. This allows me to build up a large data base over time of those Australian search terms so that when I build the sites I have a very relevant list to use. I am also finding some slightly different search terms that will cost me little when I do run a full Adwords campaign.
This is some thing you may like to try with your websites and products. To date I have found the results very interesting.
Until next time
Mark
Further reading from A New Affiliate Marketers JourneyWhite Noise, Whistling and Silence
One persons white noise is another persons sound track.
We live in the iPod age, with a television in every room and a radio in the shower. The choice of car stereo is more important than the power plant, in your vehicle purchase. We buy a mobile phone to get an MP3 player and run a GPS to talk to us loudly over the radio and our conversation.
Bring back whistling I say.
Make your own music. Be your own wall of sound. Enjoy the controlled rush of air through your own mouth, modulated and molded. Entertain yourself - unplugged.
Better yet - be silent ....
nuff Said
Further reading from Phillip SaidHyperconnected - part of the iGeneration
I have to say that I think that the term "iGeneration" is pretty fitting. Not only is it a cool play on "iPod" or the "i" could stand for "internet" but it also signifies that yes, its all about ME, we're a very self centred bunch of people.
So what is or who are iGeneration?
The newest generation following on the footsteps of the Generation Y. This Generation only knows digital and are growing up with easy access to information. Having information in the palm of your hand, like an ipod or iphone, is not only common but seen as a necessity. This Generation is responsible for the electronic boom in early 2000 years. The iGen as some have referred to it as will have the potential to be the most knowledgeable with information at their finger tips.
So if you are classed as an iGen, then you are most likely hyperconnected as well.
What does that mean?
Who are the hyperconnected? These are the people with at least four devices that link them to the internet. They are the people who would grab their laptop rather than the family pictures, if their house was on fire. These are the people who have accounts on MySpace or FaceBook and an account on Twitter too because that is more interactive. They have the latest laptop, the biggest phone and and the flashiest mp3 player. And 16 per cent of the working population are now part of this hyperconnected group.
I have to say that when I read this I was sitting here thinking, 'yep, yep, yep' I'm all of that.
Like I've said before, I have a MySpace, Facebook, Twitter, LiveJournal. I have my mobile, my laptop and my phone. I keep a variety of blogs, this one included and I don't remember going by a full day with out some sort of internet access.
So the blog on news.com.au asked a simple questions at the end.
Could you give up your internet link and your email?
What do you think?
Further reading from call me crazy...Constant Pressure
Ever since i started to lose weight, there has always been that certain pressure to do better and lose more than last week. Or to lose weight faster and definitley do not put the weight back on. Constant yo-yo.
It is not easy to overcome these pressures and in some way it is good to have them, to help you keep motivated and achieve your goal.
But sometimes you can get too caught up in all the pressures. I became rather grumpy a few months ago. I was seeing a natropath to help me lose weight, and each week I would get more and more uptight if I didnt lose any weight or if I put it on. I was weighing myself everyday, which made matters worse as your body tends to fluctuate from day to day.
How do you balance and deal with these pressures?
I found once I stopped seeing my natropath and not getting weighed each week, I relaxed a bit. I wasn't so stressed and pressured into losing lots of weight.
Losing weight doesnt happen over night. Don't get sucked into the pressures. If you put on weight one week, don't fret, just try and increase your exercise and eat a little bit better than the week before, and that should help.
It is not a race. Take your time and enjoy the process of slowly achieving your goal weight.
Further reading from megan's battlegroundMore for less
Every good developer knows that mass of unique content is the bane of all things good on the interweb. Apart from hiring 100's of copywriters and having them push out a truck load of content each day, how do we acquire this mass of content? Talk is cheap. Many users will offer their opinion anywhere given the chance. Provide them the means to do this and you will find unique content flooding in without any financial offset. The goal is, little effort for big results, or put simply: more for less.
5 ways to attract 'cheap talk'
1. Reviews
Allowing user driven reviews are an excellent way to provide your visitors with unique information about a product. It may help a potential customer make that final decision to buy the product, and more importantly increases the chances of a potential customer finding you, by providing them with quantities of detailed information that cost you nothing. Combine this with comments and you will have a very powerful way of sparking creative feedback and reviews with minimal abuse.
2. Forums
Let's face it, where would the internet be without forums? Sometimes people need a place to talk about anything they please. Offering a forum on your site will allow just that. But keeping a forum running is a lot of work. There is nothing worse than stumbling upon a forum that has that 'ghost town' feeling. However don't let this deter you. Simply spend half an hour a day maintaining, deleting spam, responding to unanswered posts and the benefits will soon be obvious.
3. Comments
Allowing comments on just about anything - reviews, articles, blogs, products - allows user driven discussion. Not only do they add keywords to your site's content in a natural way, it allows a way for the page to be updated without lifting a finger. Abuse can be kept minimal with good anti-spam measures and good moderation. People may even come back to read the comments alone (reddit anyone?).
4. Product Ratings
Not only does this allow for more content then you could produce on your lone some, it actually builds trust in your potential customers. If the average rating is a good rating, then not unlike sheep a customer will form an opinion based on others. And on top of that we can use the statistics provided by the ratings to help suggest products or articles to a customer. For example, if on average people rate two separate movies 4 stars each. It is likely someone viewing one of the titles will rate the second title highly.
5. Customer Driven
Customer Driven websites have been around for a long time, but only few companies - eBay, craigslist, Digg - have pulled it off successfully. I think part of the reason for this is businesses trying to understand or grasp the concept of putting most of the work in the hands of users. It also lies in the fact that some companies try and control too many aspects of their own organisation that are probably better handled by outsourcing. For example, eBay could source cheap products and handle all the logistics and inventory, but why bother if you can get more for less by outsourcing certain functions to companies whom are already familiar with them.
Content is king on the internet, and you can own that content very cheaply. How much money and time would it take you to build up a library of photos the size of Flickr? Obviously the better solution is millions of users adding thousands of photos for free.
Comments, suggestions, corrections are all appreciated
- Michael