WallCann, winner of 2 iAwards (Export Award Category and the e-Inclusion and e-Community Category Award), continuously strives to help clients and provide tips on how to protect their brands online.
Recently a WallCann client noticed that one of their competitors online were using their brand name in their Google Pay Per Click campaign. This can be a serious breach of Google’s trademark policy.
In Order to fix this trademark breach, this was what WallCann suggested –

1 - Send an email to the violating company concerned –Trademark owner would need to bring this to their notice and let them know of the Trademark Breach. Trademark Owner would also need to ask them to remove all mentions of YOUR companies trademark from their “Keyword Operator” syntax in Google PPC. They may be able to target each word separately, but a mention of them together forms part of your brand name which they are currently violating.
2 - Submitting Trademark to Google – Incase your brand name is a registered trademark, in your respective country, you can automatically restrict others from using this in any marketing activities through Google Paid advertising online. Please visit the link https://services.google.com/inquiry/aw_tmcomplaint and follow the instructions mentioned.
3 – False Claims - There are no rules online that restrict anyone from making claims that they are one of the market leaders in certain “products”. But if you think that this is false advertising you can very well challenge this with the company itself by asking them to prove it. However there are Australian rules in advertising which can be applied. Passing off is a serious claim and should be referred to qualified legal practitioner. Preferably someone experienced in internet cases.

WallCann can set up and start your own PPC campaign and manage it for you increasing sales and traffic to your site. This will help and build your case further while submitting your trademark to Google.
We strongly suggest we help you start your own Google AdWords campaign. After setup you can select a running cost to suit your budget.
Contact us for the setup costs including (account set up PPC strategy, Keyword Research, Keyword Finalise, Campaign setup, Ad group creation, Text ads creation, Linking to Google maps if any, Integration with Google Analytics and Landing page optimisation advice)

Q. What is the Embed System and what can I use it for?

The Embed System is designed to open up alternative promotional methods for you, as well as overcome some bottlenecks in the current way we work with Advocates that currently do not have a CMS or are looking for a better option.

The Embed function is ideal for quickly dropping product information onto a blog or similar site, and being automatically updated, you are not being constantly harassed by us to update product prices or delivery options.

We have also released 2 additional Embed features, allowing you to display a Buy Button or a Price only. You can access these features once you click the embed button for a particular product in WallCann Rewards. These are designed for use in Product Comparison Tables..Etc The advantage again here of course is that it becomes set and forget from your side. The only time you will need to make a change is when a product becomes permanently unavailable and we remove it from out catalogue.

Q - Do I need any advanced technical skill to use the embed tool?.

No - you don’t need any advanced technical skills.

Just click on the embed button in the specific product in WallCannRewards, choose the embed option of your choice that is available, copy the code produced then paste it in the location you want it to appear on your site. It’s that easy!.

Q – Would I lose control on product content?

The Embed approach is designed to support the Advocate in a number of fundamental ways. Specific product descriptions need to be managed by WallCann or our supplier, as these descriptions set the primary performance expectation and legal obligation with the customer.

The specific performance characteristics of an inverter for example, need to be very precisely presented to ensure both customer expectation and safety are met. It is for this reason that our system is structured so that a customer is always exposed to our product description, prior to purchase.

The role of an advocate in the system would be basically to work around this product information and generate compelling and unique pre-sell pages that precede basic product information and specs

Q - How would this affect my site in terms of SEO?
WallCann has included a NOSCRIPT tag in the Embed feed, to ensure search engines read the original content but do not discount an advocate’s site due to duplicate content.

So you can see that over time an advocate site will get the best of both worlds:
- reliable specific and accurate product content which is never out of date, and is easy to include across a whole range of web activity
- the ability to leverage their own unique content and social network, to generate sales and enquiries.

Q - How does it solve the issue of duplicate content with Search Engines?
WallCann has taken utmost care to ensure that our advocates are not penalised in various Search Engines with duplicate content issue.  It is the roll of the Advocate to add unique promotional content around core product description. This can be technical, social, experimental - but typically will focus on the ‘why will this product benefit me’.

It’s for this reason that we push the advocates to generate their own unique pre-sell content around products, which would enable them to rank higher on unique content and keywords as well as stay in the clear from being penalised.

The WallCann Shopping system has continuously improved its user interface. Not just the shopping cart but the way advocates can promote products through their websites or various marketing channels has undergone a major simplification.

We have an Embed system in place which can help you to embed links on your website, and source these product feeds. This saves you the hassle of updating details like availability, prices, shipping quotes, Pre order status.. Etc as all would be updated from our central system.

Below are 3 Simple Steps on how to use the Embed System to earn more Advocate Revenue.

• Step 1 – Click on a product that you wish to promote in the WallCann Shop - http://shop.wallcannrewards.com/
• Step 2 – Enter your unique Advocate ID (forgot ID? just click Login for your unique link). You can also Login with your Facebook Account.
• Step 3 – You can now copy paste the links with you advocate ID automatically embedded into different Marketing Media like Facebook, Twitter, Links and HTML code. The system will automatically pull through product content as required ready for you to use.

That is how simple it is to use! We even have a local hairdresser using this simple tool and selling power inverters to his grey nomad clients for their caravans!!

Still not sure? Then browse through a Video Demo as well for a step by step tutorial

Another feature is that WallCann Embed tool works well with your website SEO, a boost to your site relevance and therefore your visibility in search engines. etc, WallCann has made sure the Embed System has the following features. Please visit our Blog for more details about its Features and Benefits.

WallCann has now developed an Embed System(Similar to YouTube) that makes life a lot easier for our advocates. Like YouTube, it provide value to both the host site, and to the users of that site.

We have an Embed system in place which can help you to embed links on your website, and source these product feeds.

This basically helps our advocates to concentrate on the Marketing and Generating Pre-sell content to sell products while leaving the product information, pricing updates , shipping quotes, Pre Order Status..etc to us

To make sure that the Embed tool does not affect your website in any way in terms of SEO..etc, WallCann has made sure the Embed System has the following features.

• Content Visible to Search Engines—The Major SEO Consideration
  You would be aware that on most online forums people do say that embedding feeds using Java Script is not good from an SEO point of view. WallCann has taken care that this does not affect our present set of advocates and has included a NOSCRIPT tag in the embed feed. This helps search engines to read information within the feed and will not affect SEO or rankings in any way.
• Duplicate Content
  Advocates can build around the product information content by adding your own Unique Pre-sell information to suit your website or marketing needs.This solves the duplicate content problem that one might face since most of the advocates pull the same product information.
• Accessibility
  WallCann has made sure that advocates can choose a format that works for the audience you are trying to reach. If blogs or Social Media are important to you, select the appropriate option from our Embed tool.
• Sharing
  In terms of viral marketing, this is the big one. When someone sees your website and product, we now make it easy for them to grab it and put it on their own site.T
  They can you grab the code right from the body of the embed system that has your advocate code already embedded in the product feed. This enables you to build your own advocate down line earning some T2 commissions along the way as well.
• Branding
  The primary goal of your Embed system is to provide clear WallCann branding on products. This in no way would dilute your own website branding , but helps people to know that all logistics ,shipping, customer enquiries and warranty issues will be handled by WallCann. This helps in freeing you from all the hassles and lets you concentrate on what you do best Marketing!!

Browse through a Video Demo as well for a step by step tutorial http://www.youtube.com/watch?v=K9S6sYuOsn4

Not only does Google continually refine and improve their organic listings for users , Adwords is making leaps and bounds to show the most relevant ads to users.

The latest changes to Google AdWords are more ‘extensions’ options. While still in their infancy, these new ad formats are currently being utilised by WallCann’s Marketing team and are already influencing the way search engine users find information on products sold on the WallCann 365 Platform.

Below are the various Extensions with live examples of WallCann’s Google Campaign run for an advocate site – PerformanceShop.com.au

1. Ad Site links
We’ve already become accustomed to seeing larger sites showing up in the Free Search engine Result Pages with site links – making it much easier to head right to the most important section.

Site Links

Apply this same concept to AdWords and you’ve got Google Site Links. By adding site links into the AdWords ad, advertisers give users the option of clicking on the most relevant options within that site. You can enter upto 10 Site links at once. Although Google will only show maximum 4 links at a time depending on the Search query and relevancy to the Keyword Searched.

2. Location Extensions
These show a physical map and address (as an expansion) within the ad.

3. Phone Extensions.
Phone extensions are a must have for those whose business relies on phone rather than email or e-commerce interaction. There is an added bonus, if your ad appears on a Smartphone with a full web browser, the user can click on the ad and call directly.

phone-extension

4. Product Extensions
You must register and have your products loaded in Google Merchant Centre, which is free. When the ad appears across the top, users are invited to see your relevant products. Again, there is no fee until they click on the actual products.

WallCann is currently experimenting with this option as well and will share reviews and screenshots once we get our products listed on the Merchant Centre.