What is Affiliate Marketing?

Affiliate Marketing is an internet based marketing practice where a business rewards an affiliate for each customer resulting from the efforts of the affiliate. Basically a well managed way of earning commissions on products you promote.

Affiliates are also called promoters, publishers or associates.

The concept of revenue sharing —paying commission for referred sales—predates affiliate marketing and the Internet.  The internet provided an excellent mechanism for tracking and rewarding the delivery of customers.

An example of an early affiliate program, online bookstore Amazon, launched its associate program in July 1996. Amazon associates could place banner or text links on their own site for individual books, or link directly to the Amazon home page. When visitors clicked from the associate’s (affiliate’s) website through to Amazon and purchased a book, the associate received a commission. This program used the basic principles of affiliate marketing.

Affiliate marketing has grown quickly since its inception. The ecommerce website, viewed as a marketing toy in the early days of the Internet, has become an integrated part of the overall business plan and in some cases grown to a bigger business than the existing offline business.

Affiliate marketing is an excellent way to generate income. It can be built gradually whilst holding down a ‘real job’.  Costs are very minimal and mainly requires time. It is not physically demanding so suits those who Kevin Rudd is making work longer. The more time you put in the more you learn and the more you make. It can provide pin money to retirement income to lifestyle of the rich.

This is how WallCann started. Affiliate income built WallCann and now WallCann employs a team of talented people building and managing online marketing solutions.  It has become a ‘real job’.

Also WallCann has built an affiliate system that provides what affiliates need. Built by super affiliates to create super affiliates.  Join Now.

We get a lot of positive feedback from our customers. All appreciated like this recent gem.

“Thank you very much Andrew. I appreciate your prompt and comprehensive
response. I have had a happy time viewing your website and will be making
some very much needed purchases soon. I have looked at a large number of
websites and yours contains products I haven’t seen anywhere else.
Thanks again.”

This customer was referring to the Life-BestBuys site. Testimonials like this remind us why we make the effort we do to provide great informative sites and good customer service wherever we can.

Thanks right back at you.

WallCann develops innovative esolutions that support community and charity organisations. The huge success of our early initiatives has encouraged WallCann to expand our support network. We are looking for superb community causes like Zaidee’s Rainbow Foundation.

Zaidee’s Rainbow Foundation is an important valuable community organ and tissue donation awareness service.  The Zaidee’s Rainbow Foundation built an astounding awareness program. Zaidee Rainbow  idea started from a shattering family tragedy which gave birth to an idea and eventually a program that contributes to improving the quality and gift of life for many Australians.  Since February 2006 the Foundation has promoted the sale of Zaidee’s Rainbow Shoelaces nationally to highlight the importance of organ and tissue donation and transplant awareness.

To support the Zaidee’s Rainbow Foundation, WallCann built a Zaidee web shop and marketing system,

WallCann’s PerformanceShop deliveries have include a Zaidee Rainbow Shoelace donated by WallCann. This year, over 4000 people have purchased Zaidee Rainbow merchandise directly or received a free thank you Zaidee Rainbow gift  from WallCann Rewards webshops.  Zaidee merchandise is delivered directly from the WallCann’s Zaidee web shop with free home delivery provided by TNT, another Zaidee’s Rainbow Foundation supporter.

WallCann hope we can double Zaidee Merchandise sales and free Zaidee gift deliveries over the next 12 months. WallCann’s Zaidee program has received great feedback from customers supporting this Australian initiative.

WallCann want to help more community organisations. If you run a charity or community support organisation, please contact WallCann now and discover how your charity or worthwhile cause would benefit from our help.

Businesses often ask “How do I choose the right web developer?”

We are not sure a web developer is the correct term these days to encompass the web build required for a viable web presence. There is a proliferation of web development companies, from small home based individuals to off shoots from large advertising companies. Most have something to offer, specifically design and creativity.

However, design and creativity are not enough to win a sale, without simple functionality that goes beyond brand building advertising.

Choose a developer, WallCann, who can work with you to create an online relationship and engage with clients to obtain your most wanted response through an effective online call to action.  Ensure the developer has a software platform that gives you useful meaningful and above all simple KPI tracking and meaningful analytics.

Go with the developer, WallCann, who can demonstrate they have built sites that have a strong measurable payback. This requires more than undefined site views or visitor numbers. The key to selection is the measurable component, because to have measurable performance means the site architecture is equipped with transaction and logistics tracking software to measure ROI from each of your media channels.ie. “if I spend a dollar on media x how much will I earn?”

WallCann is the right developer if you want online success for your business.

This is part 2 of an ongoing twitter them, view Part 1.

As Social Media blurs the boundaries between work and play many corporations have applied related rules to their employees. The same issues apply to associations and clubs.

WallCann has put together a brief overview of the guidelines we use. These four main principles are the core of many current corporate social blogging rules.

• corporate bloggers are personally responsible particularly when acting as a company representative

Example: Blogs, including microblogging sites like Twitter, wikis and other forms of online discourse are individual interactions, not corporate communications. Employees/Staff/Members are personally responsible for their posts.

• they should abide by existing rules,

Example: As a condition of your employment, you agreed to abide by the rules of the Company Handbook. This also applies to your blogging, twitter and social media activities.

• And keep secrets

Example: …it’s perfectly OK to talk about your work and have a dialog with the community, but it’s not OK to publish the recipe for one of our secret sauces (any confidential information).

• And be nice.

Example: You may not post any material that is obscene, defamatory, profane, libelous, threatening, harassing, abusive, hateful or embarrassing to another person or any other person or entity. This includes, but is not limited to, comments regarding company employees, partners and competitors.

Some other common principles are

• Add value - Bloggers are recommended to be relevant, to write about what they know.
• Respect copyright
• Follow the law
• Discuss with your manager -       Bloggers should discuss with their managers if they in any way are uncertain about what they’re going to write.

In some cases these may need to be added

• You can / cannot write on company time – Define within your company policy or job specifications.
• Stop blogging if we say so
• Contact PR - If a member of the media contacts you about a Company related blog posting or requests information of any kind, contact PR.